{"product_id":"tequila-9780804788076","title":"Tequila","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"In her book, \u003ci\u003e¡Tequila! Distilling the Spirit of Mexico\u003c\/i\u003e, Professor Marie Sarita Gaytán provides a rich account of the compelx and disjointed paths through which agave is produced, consumed, and represented in Mexico and beyond its national borders, paths which converge in the construction and renegotiations of Mexican identity . . . Her attention to film and music demonstrates some of the multidisciplinary reach of cultural studies and the institutional criticism spearheaded early on in communications studies and continuing in anthropology in Latin America and beyond. ¡Salud!\" -- Lisa Peñaloza * \u003ci\u003eConsumption Markets \u0026amp; Culture\u003c\/i\u003e *\u003cbr\u003e\"This book is its namesake liquor manifested: \u003ci\u003eblanco\u003c\/i\u003e in its rollicking prose, \u003ci\u003ereposado\u003c\/i\u003e in its smooth unveiling of an epic saga, \u003ci\u003eañejo\u003c\/i\u003e in its deep research. Add a touch of lime and salt, and you have a perfect evening of reading.\" -- Gustavo Arellano * author and columnist of \u003ci\u003e¡Ask a Mexican! \u003c\/i\u003e *\u003cbr\u003e\"This riveting, beautifully-written book presents a groundbreaking examination of why and how tequila has achieved special distinction as a national symbol. Especially impressive is Gaytán's discussion of the ritual practices associated with tequila and the multiple ways in which the drink has come to represent both tradition and modernity. Simply terrific.\" -- Stanley H. Brandes * author of \u003ci\u003eSkulls to the Living, Bread to the Dead: The Day of the Dead in Mexico and Beyond\u003c\/i\u003e *\u003cbr\u003e\"\u003ci\u003e¡Tequila!\u003c\/i\u003e is an intellectual spirit, and a model for rigorous transnational and interdisciplinary analysis of Mexico's tequila cultural symbolism, production, and consumption. A superb investigation of Mexican nationalist consumption and power.\" -- Deborah R. Vargas, University of California * Riverside *\u003cbr\u003e\"This fascinating, well-written book explores how tequila has come to symbolize what it means to be Mexican . . . A must read for all serious scholars of Mexican history as well as those engaged in alcohol studies research . . . Highly recommended.\" -- F.H. Smith * \u003ci\u003eChoice\u003c\/i\u003e *\u003cbr\u003e\"\u003ci\u003e¡Tequila! Distilling the Spirit of Mexico\u003c\/i\u003e is a welcome addition to the literature on material culture in Mexico and the first to critically examine tequila as enduring symbol of Mexican national identity . . . [Gaytán] writes in a clear, engaging manner and the text would be an excellent addition to undergraduate courses on modern Mexican history or popular culture as well as anthropology and sociology courses dealing with food and drink.\" -- Ronda L. Brulotte * \u003ci\u003eJournal of Anthropological Research\u003c\/i\u003e *\u003cbr\u003e\"Food and drink are every bit as important to national images as flags and anthems. For Mexicans, tequila, sipped with a slice of \u003ci\u003elimón\u003c\/i\u003e and a pinch of salt, is, as Marie Sarita Gaytán puts it, the very spirit of Mexico . . . Yet, as Gaytán points out in this deft history, tequila is, like most national icons, of recent vintage.\" -- Rachel Laudan * \u003ci\u003eThe Times Literary Supplement\u003c\/i\u003e *","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":49405613736279,"sku":"9780804788076","price":74.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780804788076.jpg?v=1730493000","url":"https:\/\/bookcurl.com\/products\/tequila-9780804788076","provider":"Book Curl","version":"1.0","type":"link"}