{"product_id":"ten-deadly-marketing-sins-9780471650225","title":"Ten Deadly Marketing Sins","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMarketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“…I heartily recommend it to both the marketing professional and non-marketing manager...” (\u003ci\u003eJournal of Consumer Marketing\u003c\/i\u003e, Vol.22, No.1, 2005)  \u003cp\u003e“…everyone in marketing should give this a read…” (\u003ci\u003eMedia Week\u003c\/i\u003e, 27 July 2004)\u003c\/p\u003e \u003cp\u003e“…might well be the most instantly useful marketing guide to come off the shelf for years…” (\u003ci\u003eInternetworks\u003c\/i\u003e, September 2004)\u003c\/p\u003e \u003cp\u003e“… a ‘must-have’ title for anyone aiming to remain competitive in their respective market place.” (\u003ci\u003ePublishing News\u003c\/i\u003e, 19\u003csup\u003eth\u003c\/sup\u003e March 2004)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: The State of Marketing Today.  \u003cp\u003eChapter 1: Your Company Is Not Sufficiently Market Focused and Customer Driven.\u003c\/p\u003e \u003cp\u003eChapter 2: Your Company Does Not Fully Understand Its Target Customers.\u003c\/p\u003e \u003cp\u003eChapter 3: Your Company Needs to Better Define and Monitor Its Competitors.\u003c\/p\u003e \u003cp\u003eChapter 4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.\u003c\/p\u003e \u003cp\u003eChapter 5: Your Company Is Not Good at Finding New Opportunities.\u003c\/p\u003e \u003cp\u003eChapter 6: Your Company’s Marketing Planning Process Is Deficient.\u003c\/p\u003e \u003cp\u003eChapter 7: Your Company’s Product and Service Policies Need Tightening.\u003c\/p\u003e \u003cp\u003eChapter 8: Your Company’s Brand-Building and Communication Skills Are Weak.\u003c\/p\u003e \u003cp\u003eChapter 9: Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing.\u003c\/p\u003e \u003cp\u003eChapter 10: Your Company Has Not Made Maximum Use of Technology.\u003c\/p\u003e \u003cp\u003eEpilogue: The Ten Commandments of Marketing Effectiveness.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402648953175,"sku":"9780471650225","price":21.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471650225.jpg?v=1730481109","url":"https:\/\/bookcurl.com\/products\/ten-deadly-marketing-sins-9780471650225","provider":"Book Curl","version":"1.0","type":"link"}