{"product_id":"television-in-the-antenna-age-9780631215431","title":"Television in the Antenna Age","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eTelevision in the Antenna Age\u003c\/i\u003e is a brief, accessible, and engaging overview of the medium's history and development in the US. Integrating three major concerns--television as an industry, a technology, and an artthe book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life. \u003cbr\u003e \u003cul\u003e \u003cli style=\"list-style:\" none\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eCovers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e\n\u003cbr\u003e \u003cp\u003eIncludes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“One could hardly ask for a more entertaining introduction to the history of entertainment media and its role in contemporary culture.” \u003ci\u003eStephen O’Leary, Annenberg School for Communication, USC\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 No Small Potatoes 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication and Transportation: The Divorce 1\u003c\/p\u003e \u003cp\u003eWater, Water Everywhere 6\u003c\/p\u003e \u003cp\u003eElectrical Bananas 9\u003c\/p\u003e \u003cp\u003eHere Comes the Judge 10\u003c\/p\u003e \u003cp\u003eSay What? 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 A Downstream Medium 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Show Business 22\u003c\/p\u003e \u003cp\u003eRadical Consumerism Occupies the Middle 27\u003c\/p\u003e \u003cp\u003eNetworking 31\u003c\/p\u003e \u003cp\u003eQuality Control 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 A Burning Bush? 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBroadcasting: Love It or Need It? 38\u003c\/p\u003e \u003cp\u003eA Vertical System of Culture 44\u003c\/p\u003e \u003cp\u003eCompatible Software 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Staging and Screening 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSets 53\u003c\/p\u003e \u003cp\u003eGetting with the Program 55\u003c\/p\u003e \u003cp\u003eThe Origins of ABC 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Corruption and Plateau 66\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology 66\u003c\/p\u003e \u003cp\u003eIndustry 67\u003c\/p\u003e \u003cp\u003eArt 67\u003c\/p\u003e \u003cp\u003eScandals and Shake-Outs 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Dull as Paint and Just as Colorful 76\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTV Rules 76\u003c\/p\u003e \u003cp\u003eJust Plain Folks 84\u003c\/p\u003e \u003cp\u003eTelevision Gothic 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 A Myth is as Good as a Smile 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen No News Was Good News . . . in Prime Time 91\u003c\/p\u003e \u003cp\u003eShows Without Trees 94\u003c\/p\u003e \u003cp\u003eAs Real As It Got 98\u003c\/p\u003e \u003cp\u003eRegulation and Social Effects 103\u003c\/p\u003e \u003cp\u003eProgramming and the Television Industry 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Oligopoly Lost and Found 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Train and the Station 114\u003c\/p\u003e \u003cp\u003eThe Shock of the News 121\u003c\/p\u003e \u003cp\u003eThe Third Mask of Janus 126\u003c\/p\u003e \u003cp\u003eIndex 131\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49403427651927,"sku":"9780631215431","price":94.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780631215431.jpg?v=1730483441","url":"https:\/\/bookcurl.com\/products\/television-in-the-antenna-age-9780631215431","provider":"Book Curl","version":"1.0","type":"link"}