{"product_id":"telenovelas-and-transformation-9780367543686","title":"Telenovelas and Transformation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRecognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format  number of episodes, melodrama influence, and influence of the audience on future writing  to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience's power.\u003c\/p\u003e\u003cp\u003eMerging empirical practices and theory, this book will be of gr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1. Introduction 2. Telenovela: history, transformations and resilience 3. The Making of a telenovela 4. The audience and the telenovela: Transformations and resilience of spectatorship 5. The Influence of the screen convergence, new digital platforms and transmedia narratives on telenovela business model 6. Telenovela and the new television 7. Conclusion\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49401892077911,"sku":"9780367543686","price":47.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/telenovelas-and-transformation-9780367543686","provider":"Book Curl","version":"1.0","type":"link"}