{"product_id":"technology-transfer-moving-technology-out-of-the-lab-and-into-markets-9780471707271","title":"Technology Transfer Moving Technology Out of the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTechnology Transfer promotes moving technology out of labs and into practical as well as valuable applications. It describes a successful method and a model that applies equally well to commercializing technology as to acquiring it, or to diversifying companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...very valid ideas that one would need to understand when engaging in this field.\" (\u003ci\u003eIn Vitro Cellular \u0026amp; Developmental Biology-Animal,\u003c\/i\u003e 2007)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One The Game of Technology Transfer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Pieces 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 3\u003c\/p\u003e \u003cp\u003eThe Problem with Models about Human Behavior 4\u003c\/p\u003e \u003cp\u003eConstructs 6\u003c\/p\u003e \u003cp\u003ePortraying Constructs 7\u003c\/p\u003e \u003cp\u003eDeals 7\u003c\/p\u003e \u003cp\u003eTechnologies 15\u003c\/p\u003e \u003cp\u003ePractices 23\u003c\/p\u003e \u003cp\u003ePlayers 33\u003c\/p\u003e \u003cp\u003eConclusion 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Board 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 39\u003c\/p\u003e \u003cp\u003eArenas 39\u003c\/p\u003e \u003cp\u003eChannels and Messages 42\u003c\/p\u003e \u003cp\u003eSupply Chains 44\u003c\/p\u003e \u003cp\u003eUsers and Buyers 48\u003c\/p\u003e \u003cp\u003eCompetitors 55\u003c\/p\u003e \u003cp\u003eMarkets 59\u003c\/p\u003e \u003cp\u003eStakeholders 64\u003c\/p\u003e \u003cp\u003eConclusion 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Strategies 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 69\u003c\/p\u003e \u003cp\u003eTechnology Niches 70\u003c\/p\u003e \u003cp\u003eNash Equilibriums 72\u003c\/p\u003e \u003cp\u003eMaking Technology Conducive for Nash Equilibriums 74\u003c\/p\u003e \u003cp\u003eObjectives 85\u003c\/p\u003e \u003cp\u003eTactics 96\u003c\/p\u003e \u003cp\u003eCompetition 99\u003c\/p\u003e \u003cp\u003eWindows of Opportunity or Being Just-in-Time 100\u003c\/p\u003e \u003cp\u003eConclusion 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Market Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Finding the Customer 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 105\u003c\/p\u003e \u003cp\u003eWhat We Have to Sell 105\u003c\/p\u003e \u003cp\u003eFunctionality 105\u003c\/p\u003e \u003cp\u003eCharacteristics 114\u003c\/p\u003e \u003cp\u003eFeatures 117\u003c\/p\u003e \u003cp\u003eProduct, Process, or Service 118\u003c\/p\u003e \u003cp\u003eFinding the Application 121\u003c\/p\u003e \u003cp\u003eFinding the Customer 133\u003c\/p\u003e \u003cp\u003eThe End User 133\u003c\/p\u003e \u003cp\u003eBuyers 139\u003c\/p\u003e \u003cp\u003eConclusion 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A: Intellectual Property 146\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePatents 147\u003c\/p\u003e \u003cp\u003eTrade Secrets 149\u003c\/p\u003e \u003cp\u003eTrademarks 149\u003c\/p\u003e \u003cp\u003eCopyrights and Masks 150\u003c\/p\u003e \u003cp\u003eIP Control 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Competing Technology 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 155\u003c\/p\u003e \u003cp\u003eRedundancy 156\u003c\/p\u003e \u003cp\u003eRelation to the Dominant Design 159\u003c\/p\u003e \u003cp\u003eWho Is Selling? 163\u003c\/p\u003e \u003cp\u003eWho Is Emerging? 165\u003c\/p\u003e \u003cp\u003eTime 167\u003c\/p\u003e \u003cp\u003eConclusion 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Markets 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 173\u003c\/p\u003e \u003cp\u003eMarket Barriers 174\u003c\/p\u003e \u003cp\u003eMarket Forces 180\u003c\/p\u003e \u003cp\u003eEstimating Market Size 189\u003c\/p\u003e \u003cp\u003eEstimating Market Share 197\u003c\/p\u003e \u003cp\u003eConclusion 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Positioning the Technology for the End User 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 203\u003c\/p\u003e \u003cp\u003eTake-Off 204\u003c\/p\u003e \u003cp\u003eUmpf 205\u003c\/p\u003e \u003cp\u003eGoals 209\u003c\/p\u003e \u003cp\u003eCompetitive Advantage 214\u003c\/p\u003e \u003cp\u003ePerformance 216\u003c\/p\u003e \u003cp\u003eEase of Use 219\u003c\/p\u003e \u003cp\u003ePrice 223\u003c\/p\u003e \u003cp\u003eTime 227\u003c\/p\u003e \u003cp\u003eWindow of Opportunity 228\u003c\/p\u003e \u003cp\u003eValue Propositions 232\u003c\/p\u003e \u003cp\u003eConclusion 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A: Technikos 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing Web Search to Develop and Test Hypotheses 237\u003c\/p\u003e \u003cp\u003eInterviewing to Test Hypotheses 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B: Presenting Your Technology 242\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePre-Nondisclosure 242\u003c\/p\u003e \u003cp\u003ePost-Nondisclosure (But Pre-Deal) 242\u003c\/p\u003e \u003cp\u003eInvestor Presentations 243\u003c\/p\u003e \u003cp\u003ePost-Deal (Fully Executed Contract) 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Launch Tactics 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 245\u003c\/p\u003e \u003cp\u003eSWOTs 246\u003c\/p\u003e \u003cp\u003e1. Pick the Positioning 248\u003c\/p\u003e \u003cp\u003e2. Determine the Strengths and Weaknesses 249\u003c\/p\u003e \u003cp\u003e3. Determine the Opportunities and Threats 251\u003c\/p\u003e \u003cp\u003e4. Look at the Intersection 254\u003c\/p\u003e \u003cp\u003eLooking Forward: Launch Tactics and Finding the Target 260\u003c\/p\u003e \u003cp\u003eChannels and Messages 262\u003c\/p\u003e \u003cp\u003eRhetoric and Messages 265\u003c\/p\u003e \u003cp\u003eConclusion 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Doing Deals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Finding the Target 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 271\u003c\/p\u003e \u003cp\u003eMarket Alignment 272\u003c\/p\u003e \u003cp\u003eTechnology Alignment 282\u003c\/p\u003e \u003cp\u003eAlignment on Capabilities 290\u003c\/p\u003e \u003cp\u003eAttitude toward Risk 291\u003c\/p\u003e \u003cp\u003eConclusion 294\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Valuing the Technology 295\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Basics: Discounted Cash Flow 296\u003c\/p\u003e \u003cp\u003eApproaches to Valuation 297\u003c\/p\u003e \u003cp\u003eNot Stupid Methods 297\u003c\/p\u003e \u003cp\u003eStupid Methods 300\u003c\/p\u003e \u003cp\u003eNon-Revenue Value and Its Valuation 301\u003c\/p\u003e \u003cp\u003eRevenues 302\u003c\/p\u003e \u003cp\u003eExpenses 310\u003c\/p\u003e \u003cp\u003eQuick Recap 314\u003c\/p\u003e \u003cp\u003eRisk 315\u003c\/p\u003e \u003cp\u003eConclusion 324\u003c\/p\u003e \u003cp\u003eAppendix A: Why Real Options Are a Waste of Time 326\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Doing the Deal 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning for Negotiations 332\u003c\/p\u003e \u003cp\u003eRelationships 333\u003c\/p\u003e \u003cp\u003eIntellectual Asset Package 341\u003c\/p\u003e \u003cp\u003eEconomics 344\u003c\/p\u003e \u003cp\u003ePlanning the Game in Extensive Form 349\u003c\/p\u003e \u003cp\u003eNegotiating 351\u003c\/p\u003e \u003cp\u003eSetting the Stage 351\u003c\/p\u003e \u003cp\u003ePulling It Off 356\u003c\/p\u003e \u003cp\u003eConclusion 360\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 The Twelve-Step Program 363\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402656948567,"sku":"9780471707271","price":85.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471707271.jpg?v=1730481140","url":"https:\/\/bookcurl.com\/products\/technology-transfer-moving-technology-out-of-the-lab-and-into-markets-9780471707271","provider":"Book Curl","version":"1.0","type":"link"}