{"product_id":"technology-licensing-9780471130819","title":"Technology Licensing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFind out how today''s top technology-based companies get thegreatest return on their intellectual property, and how you cantoo.\u003cbr\u003e \u003cbr\u003e A total hands-on guide to cutting-edge technology licensingstrategies\u003cbr\u003e \u003cbr\u003e Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today''s top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company. With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, andother industry leaders, they tell you everything you need to knowto:\u003cbr\u003e * Determine where technology licensing best fits in your company''soverall business strategies\u003cbr\u003e * Establish a successful licensing program tailored to yourcompany''s vision and goals\u003cbr\u003e * Create and succes\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e LICENSING STRATEGY.\u003cbr\u003e \u003cbr\u003e Vital Resource of the Future--Knowledge (R. Parr \u0026amp; P.Sullivan).\u003cbr\u003e \u003cbr\u003e Key Terms and Strategic Positions (P. Sullivan).\u003cbr\u003e \u003cbr\u003e Intellectual Property Portfolios in Business Strategy (P.Sullivan \u0026amp; J. Daniele).\u003cbr\u003e \u003cbr\u003e Strategic Objectives Supported by Licensing (J. Nickerson).\u003cbr\u003e \u003cbr\u003e Central Control of Technology Licensing (R. Parr).\u003cbr\u003e \u003cbr\u003e Gaps Analysis (R. Parr).\u003cbr\u003e \u003cbr\u003e ROYALTY RATES.\u003cbr\u003e \u003cbr\u003e The Importance of Context in the Derivation of Royalty Rates (S.Sullivan).\u003cbr\u003e \u003cbr\u003e Advanced Royalty Rate Determination Methods (R. Parr).\u003cbr\u003e \u003cbr\u003e INTELLECTUAL CAPITAL.\u003cbr\u003e \u003cbr\u003e A Model for Managing Intellectual Capital (P. Sullivan \u0026amp; L.Edvinsson).\u003cbr\u003e \u003cbr\u003e The Future of Intellectual Capital Management (R. Parr \u0026amp; P.Sullivan).\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402494419287,"sku":"9780471130819","price":130.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471130819.jpg?v=1730480580","url":"https:\/\/bookcurl.com\/products\/technology-licensing-9780471130819","provider":"Book Curl","version":"1.0","type":"link"}