{"product_id":"talking-about-health-9781405177566","title":"Talking about Health","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWritten by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, \u003ci\u003eTalking About Health\u003c\/i\u003e explores the importance of health communication in the 21st century, and how it affects us all.  \u003cul type=\"disc\"\u003e \u003cli\u003e\n\u003ca id=\"TIS_SELLING_POINTS\" name=\"TIS_SELLING_POINTS\"\u003e\u003c\/a\u003eOrganized around six key questions about health and communication:How Normal' am I? What are My Risk' Factors? Why Don't We Get Care'? Is the Public Good Good' for Me? Who Profits from My Health? and What's Politics Got to Do with It?\u003c\/li\u003e \u003cli\u003eProvides readers with specific tools which which to better navigate the healthcare system\u003c\/li\u003e \u003cli\u003eTranslates what we know about communication and health into useful guidelines for everyday practice\u003c\/li\u003e \u003cli\u003eIncludes discussions of politics and healthcare, genetic testing, and alternative care\u003c\/li\u003e \u003cli\u003eThe author''s blog \u003ca href=\"http:\/\/whyhealthcommunication.com\/whc_blog\/\"\u003ehttp:\/\/whyhealthcommunication.com\/whc_blog\/\u003c\/a\u003efocuses on why comm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book is an engaging, informative read that packages health communication issues in a unique and usable way. Personal, informative, comprehensive, and integrated.\" (Taylor Francis Online, 19 January 2011)\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e\"This book has the added bonus of educating people about palliative care, including how to develop an advanced directive, the way to maintain a \"health report,\" and how to manage one's health profile. It offers multiple references for each chapter that would be helpful to readers wanting more detailed information. Additionally, it could also assist health care professionals who want to increase their communication skills.\" (\u003ci\u003eCHOICE,\u003c\/i\u003e December 2009)\"Parrot melds her expertise in communications and health policy and administration … .Accessible and full of Parrot family anecdotes.\" (\u003ci\u003eThe Penn Stater\u003c\/i\u003e, January 2010)\u003c\/p\u003e \u003cp\u003e\"Roxanne Parrott’s thoughtful treatment of 'why communication matters' identifies challenges and opportunities in 'talking about health' during this time of increasing consumer engagement and responsibility in health and health care.\" (\u003ci\u003ePsycCRITIQUES\u003c\/i\u003e, November 2009)\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.  \u003cp\u003e\u003cb\u003e1. Why Communicating about Health Matters.\u003cbr\u003e \u003c\/b\u003eIt Answers the Question, \"Who Am I?\"\u003cbr\u003e It Answers the Question, \"Who’s Responsible?\"\u003cbr\u003e It Opens the Gate for \"Resources\"\u003cbr\u003e It Promotes (Mis)Understanding\u003cbr\u003e It Guides Effort, Emotion, and Excuse\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. How \"Normal\" Am I?\u003cbr\u003e \u003c\/b\u003eCompared to the Numbers\u003cbr\u003e Compared to the Stories\u003cbr\u003e When It Comes to Poor Health\u003cbr\u003e When Choosing Alternative Treatments\u003cbr\u003e When We Don’t Want to Know\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. What Are My \"Risk\" Factors?\u003cbr\u003e \u003c\/b\u003eOur Response to Reward Cues\u003cbr\u003e Our Response to Punishment Cues\u003cbr\u003e How We View Novelty\u003cbr\u003e When We Procrastinate\u003cbr\u003e What God Has to Do with It\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Why Don’t We Get \"Care\"?\u003cbr\u003e \u003c\/b\u003eOur Doctors Didn’t Recommend It\u003cbr\u003e Family or Friends Don’t Support It\u003cbr\u003e We Use Support Networks\u003cbr\u003e We’re Managing Impressions\u003cbr\u003e We’re too Optimistic or Fatalistic\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Is the \"Public Good\" Good for Me?\u003cbr\u003e \u003c\/b\u003eWhen We Have to \"Tell\"\u003cbr\u003e When Our Freedoms Are Limited\u003cbr\u003e When Safety Clashes with (E)Quality\u003cbr\u003e What Nonprofits Have to Do with It\u003cbr\u003e Why Public Health Matters\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Who Profits from My Health?\u003cbr\u003e \u003c\/b\u003ePharma-, Cosme-, and Nutri-ceuticals\u003cbr\u003e The News, It Is an Industry\u003cbr\u003e The Entertainment Industry\u003cbr\u003e Band-Aids, Crutches and More – Oh My!\u003cbr\u003e Who Benefits from Our Health Illiteracy?\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. What’s Politics Got to Do with It?\u003cbr\u003e \u003c\/b\u003eMedical Research and Disparities\u003cbr\u003e Political Agenda-setting and Priorities\u003cbr\u003e Religious Agendas and Priorities\u003cbr\u003e Medical Associations and Lobbyists\u003cbr\u003e Patient Advocacy\u003cbr\u003e Summing It Up …\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. An Agenda for the Twenty-first Century: Increase Informed Choice and Consent, or \"If I Ran the Circus …\"\u003cbr\u003e \u003c\/b\u003eMake \"Personalized Medicine\" Personal\u003cbr\u003e Be Timely in the Telling\u003cbr\u003e Fill in the Blanks\u003cbr\u003e Track Your Health Report (… and Your Credit Report, Too)\u003cbr\u003e Stay Out of \"The Big Muddy\"\u003cbr\u003e Summing It Up …\u003cbr\u003e A Final Thought\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReferences.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407907430743,"sku":"9781405177566","price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781405177566.jpg?v=1730500921","url":"https:\/\/bookcurl.com\/products\/talking-about-health-9781405177566","provider":"Book Curl","version":"1.0","type":"link"}