{"product_id":"taking-science-to-the-people-9780803220522","title":"Taking Science to the People","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCalls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"[\u003ci\u003eTaking Science to the People\u003c\/i\u003e] makes an excellent case for the need for scientists and science-knowledgeable journalists to communicate the findings of science to the public. . . . These writings offer an incentive for action in academic science and journalism departments. \" —R.E. Buntrock, \u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003e      Carolyn Johnsen\u003c\/p\u003e\u003cp\u003e1. \"The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket\"\u003c\/p\u003e\u003cp\u003e      Leslie Fink\u003c\/p\u003e\u003cp\u003e2. Who Is Science Writing For?\u003c\/p\u003e\u003cp\u003e      Margaret Wertheim\u003c\/p\u003e\u003cp\u003e3. Taking Your Science to the Capital\u003c\/p\u003e\u003cp\u003e      Gene Whitney\u003c\/p\u003e\u003cp\u003e4. Building a Better Science Communicator\u003c\/p\u003e\u003cp\u003e      Stacey Pasco\u003c\/p\u003e\u003cp\u003e5. Reflections of an Engineer\/Science Writer\u003c\/p\u003e\u003cp\u003e      Abby Vogel\u003c\/p\u003e\u003cp\u003e6. Translating Science: From Academia to Mass Media to the Public\u003c\/p\u003e\u003cp\u003e      Kristine Kelly\u003c\/p\u003e\u003cp\u003e7. Building New Media's Science Information on the Pillars of Journalism\u003c\/p\u003e\u003cp\u003e      Warren Leary\u003c\/p\u003e\u003cp\u003e8. Preparing Scientists to Deal with Reporters\u003c\/p\u003e\u003cp\u003e      Boyce Rensberger\u003c\/p\u003e\u003cp\u003e9. Picture Power\u003c\/p\u003e\u003cp\u003e      David Ehrenstein\u003c\/p\u003e\u003cp\u003e10. Communicating Real Science through Hollywood Science\u003c\/p\u003e\u003cp\u003e      Sidney Perkowitz and Eddy Von Mueller\u003c\/p\u003e\u003cp\u003eAfterword: The Challenge and the Need to Talk and Write about Science\u003c\/p\u003e\u003cp\u003e      John Janovy Jr.\u003c\/p\u003e ","brand":"University of Nebraska Press","offers":[{"title":"Default Title","offer_id":49405243162967,"sku":"9780803220522","price":10.44,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/taking-science-to-the-people-9780803220522","provider":"Book Curl","version":"1.0","type":"link"}