{"product_id":"szychers-practical-handbook-of-entrepreneurship-and-innovation-9780367657017","title":"Szychers Practical Handbook of Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis guide offers instructions for entrepreneurs of technology startups, from idea to profitability. With its easy format aimed at experienced as well as novice entrepreneurs, this book covers all hurdles facing startups. It discusses common causes of business failure and points out what to avoid in getting innovative technology to market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSection I Startups under the Microscope 1. Entrepreneurship and Innovation 2. External Factors Affecting the Entrepreneurial Ecosystem 3. Government Impact on Technology-Based Innovation 4. Entrepreneurial Venture Secret Sauce \u003cb\u003eSection II Entrepreneurial Self-Assessment \u003c\/b\u003e5. Entrepreneurial Self-Starters 6. Entrepreneurial Personalities \u003cb\u003eSection III Entrepreneurial Environment \u003c\/b\u003e7. Leadership Qualities 8. Communicating Value to Investors 9. Corporate Entrepreneurship 10. Marketing and Marketing Research on a Shoestring \u003cb\u003eSection IV Classical Initial Decisions \u003c\/b\u003e11. Strategic Planning for Startups 12. Product・Market Fit 13. Growth strategies 14. Business Law 101 15. If You Cannot Innovate, Copy 16. Corporate Governance Guidelines \u003cb\u003eSection V Exit Strategies, AKA Harvesting \u003c\/b\u003e17. Knowledge-Intensive Industries 18. Getting Your Company Ready for an Exit 19. Exit Strategies (Harvesting Options) 20. Alternative Exits: Selling Patents and Software 21. IPO Your Ultimate Exit Strategy \u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":51018007118167,"sku":"9780367657017","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367657017.jpg?v=1750775341","url":"https:\/\/bookcurl.com\/products\/szychers-practical-handbook-of-entrepreneurship-and-innovation-9780367657017","provider":"Book Curl","version":"1.0","type":"link"}