{"product_id":"systematically-working-with-multimodal-data-9781119168324","title":"Systematically Working with Multimodal Data","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.\u003c\/p\u003e \u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains new research data, exceptional illustrations and diagrams\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“In this volume, the author outlines a well-structured step-by-step guide that aims to help researchers from different fields and at different levels engage with the multimodal analysis of video data in a systematic, reliable way.” – \u003cb\u003eIperstoria\u003c\/b\u003e, Issue 15 – Spring\/Summer 2020 (423-427)\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Figures xvi\u003c\/p\u003e \u003cp\u003eList of Tables xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.0 Introduction to the Book 3\u003c\/p\u003e \u003cp\u003e1.1 Brief Introduction to Multimodal Discourse Analysis 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Background 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.0 Philosophical and Theoretical Background 27\u003c\/p\u003e \u003cp\u003e2.1 Development of Scollon’s Philosophical Thought 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Systematically Working with Multimodal Data Phase I 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.0 Phase I: Data Collection 63\u003c\/p\u003e \u003cp\u003e3.1 Systematically Working with Small Data Sets\/Data Pieces: Phase I Data Collection 86\u003c\/p\u003e \u003cp\u003e3.2 Systematically Working with Medium‐Sized Data Sets: Phase I Data Collection 93\u003c\/p\u003e \u003cp\u003e3.3 Systematically Working with Large Data Sets: Phase I Data Collection 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Systematically Working with Multimodal Data Phase II 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.0 Phase II: Delineating the Data 119\u003c\/p\u003e \u003cp\u003e4.1 Systematically Working with Small Data Sets\/Data Pieces: Phase II Delineating the Data 129\u003c\/p\u003e \u003cp\u003e4.2 Systematically Working with Medium‐Sized Data Sets: Phase II Delineating the Data 137\u003c\/p\u003e \u003cp\u003e4.3 Systematically Working with Large Data Sets: Phase II Delineating the Data 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Systematically Working with Multimodal Data: Phase III 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.0 Phase III: Selecting Data Pieces for Micro Analysis 161\u003c\/p\u003e \u003cp\u003e5.1 Systematically Working with Small Data Sets\/Data Pieces: Phase III Selecting Data Pieces for Micro Analysis 170\u003c\/p\u003e \u003cp\u003e5.2 Systematically Working with Medium‐Sized Data Sets: Phase III Selecting Data Pieces for Micro Analysis 178\u003c\/p\u003e \u003cp\u003e5.3 Systematically Working with Large Data Sets: Phase III Selecting Data Pieces for Micro Analysis 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Systematically Working with Multimodal Data Phase IV 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Phase IV: Transcribing Data Using Multimodal Transcription Conventions 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Systematically Working with Multimodal Data Phase V 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Phase V: Using Analytical Tools 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Systematically Working with Multimodal Data: Guides for Instructors 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 A Quick Guide for Instructors 269\u003c\/p\u003e \u003cp\u003eReferences 277\u003c\/p\u003e \u003cp\u003eIndex 296\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407001624919,"sku":"9781119168324","price":41.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119168324.jpg?v=1730497847","url":"https:\/\/bookcurl.com\/products\/systematically-working-with-multimodal-data-9781119168324","provider":"Book Curl","version":"1.0","type":"link"}