{"product_id":"sway-9781472971388","title":"Sway","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr. Pragya Agarwal unravels the way our implicit or unintentional biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA fascinating and vital read.--\u003ci\u003eGood Housekeeping\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSway\u003c\/i\u003e is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don''t know about it, are we rea\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAgarwal's diagnosis of the political harms of bias is\u003cb\u003e passionate and urgent\u003c\/b\u003e. * Guardian, Book of the Week *\u003cbr\u003e\u003cb\u003eFascinating, sometimes challenging, read\u003c\/b\u003e, for fans of Caroline Criado Perez’s\u003ci\u003e Invisible Women\u003c\/i\u003e and Angela Saini’s \u003ci\u003eSuperior\u003c\/i\u003e. * BBC Science Focus, Best Science Books of April *\u003cbr\u003e\u003cb\u003eA fascinating and vital read.\u003c\/b\u003e * Good Housekeeping *\u003cbr\u003eA \u003cb\u003ewell-researched and cogent\u003c\/b\u003e work. It accessibly reveals the insidious nature of stereotyping and does much to encourage readers to examine - and take responsibility for - their own implicit biases. * Publishers Weekly *\u003cbr\u003eA serious exploration of the neuroscience and psychology of bias.\u003cb\u003e Solid, definitely-not-dumbed-down popular science.\u003c\/b\u003e * Kirkus Reviews *\u003cbr\u003eAn important look at one of the issues facing Western society today. This book exposes the insidiousness of unconscious bias and offers us a way to change the way we think that is \u003cb\u003epractical, useful, readable and essential for the times we are living in\u003c\/b\u003e. You need to read this book and think about the way you live and how you view others. -- Nikesh Shukla, author and editor of The Good Immigrant, screenwriter and fellow of the Royal Society of Literature\u003cbr\u003eAn\u003cb\u003e exhaustive, brilliantly researched survey of bias\u003c\/b\u003e and how it seeps so easily into our everyday thoughts and actions, from gender essentialism to casual racism. \u003cb\u003eCalmly and without polemic\u003c\/b\u003e, Agarwal explains why we all need to work harder to avoid lazy prejudice and simplistic narratives if we are to build a fairer society. \u003cb\u003eAn eye-opening book that I hope will be widely read.\u003c\/b\u003e -- Angela Saini, science journalist and author of Superior and Inferior\u003cbr\u003eThis indispensable book takes us into our own minds and helps us understand why we believe what we believe and how we can confront ourselves with not just an understanding of other people, but who we are too. A book that is challenging, fascinating and useful, and if we take notice,\u003cb\u003e a book that could make us better people\u003c\/b\u003e. -- Robin Ince, comedian, writer and broadcaster\u003cbr\u003eThis book is totally fascinating and a reminder that we are all complex creatures with multiple layers. \u003cb\u003eThis book is vital reading, eye-opening and a helping hand to arm ourselves with the knowledge to be and do better.\u003c\/b\u003e -- Emma Gannon, writer, podcast host and author of The Multi-Hyphen Method\u003cbr\u003eIf like me you thought you were non-racist and non-sexist, this book is for you. You will be amazed at how biased we all are. Very well researched, full of great examples from real life. This book should be taught at school. -- Professor Michael Makris, University of Sheffield\u003cbr\u003eScrupulously researched, engagingly written, and \u003cb\u003esearingly relevant\u003c\/b\u003e. -- Caroline Sanderson, editor at The Bookseller\u003cbr\u003eApproaching the contentious issue of social bias with nuance and a broad range of exhaustive research, behavioural scientist, activist and writer, Agarwal demonstrates how unconscious prejudice is still immensely prevalent in contemporary society. \u003cb\u003eCogently argued and intensely persuasive, Sway is an enlightening account of how entrenched sets of stereotypes have become. \u003c\/b\u003e * Waterstones *\u003cbr\u003eIf you think you don't need to read this book, you really need to read this book. -- Jane Garvey, presenter, BBC Radio 4\u003cbr\u003eA nuanced, truly eye-opening investigation into the enduring prevalence of unconscious prejudice in contemporary society. * Waterstones *\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49408790036823,"sku":"9781472971388","price":10.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472971388.jpg?v=1730504216","url":"https:\/\/bookcurl.com\/products\/sway-9781472971388","provider":"Book Curl","version":"1.0","type":"link"}