{"product_id":"sustainable-sustainability-why-esg-is-not-enough-9789815144574","title":"Sustainable Sustainability: Why ESG is Not Enough","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEighteenth-century economist Adam Smith propagated profit maximization as the incentive for businesses to create goods and services that society needs. He argued that free-market competition would ensure consumers get the best quality product at the cheapest price. Two hundered years later, Milton Friedman agreed in his seminal 1970\u003ci\u003e New York Times\u003c\/i\u003e op-ed that the sole responsibility of business is to maximize profits ‘so long as it stays within the rules of the game’. Incentives coupled with some regulations were to henceforth safeguard societal interests. Instead, incentives created bad behaviour. Regulations were routinely bypassed with intelligent loopholes. Despite this—to encourage sustainability today—we are again using incentives and regulations. That’s predominantly what the ESG framework focuses on. And what do we see? Rampant greenwashing and box-ticking. To address today’s existential challenges, we need innovation of the highest order. Innovation can neither be legislated nor driven by extrinsic incentives alone.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003ePart One: Stewardship and Steward Leadership \u003c\/li\u003e\n\u003cli\u003eChapter 1: From ESG to ESL \u003c\/li\u003e\n\u003cli\u003eChapter 2: A Higher Form of Personal Leadership\u003c\/li\u003e\n\u003cli\u003eChapter 3: Enterprise-wide Steward Leadership \u003c\/li\u003e\n\u003cli\u003ePart Two: Steward Leadership in Action and Inaction Introduction to \u003c\/li\u003e\n\u003cli\u003ePart Two \u003c\/li\u003e\n\u003cli\u003eChapter 4: Faber-Castell: More than 260 Years of Sustainability Enabled Profitable Growth \u003c\/li\u003e\n\u003cli\u003eChapter 5: Doi Tung Development Project: Self-sustaining Community Stewardship \u003c\/li\u003e\n\u003cli\u003eChapter 6: The Tata Group: A 155-Year Legacy \u003c\/li\u003e\n\u003cli\u003eChapter 7: Mars, Incorporated: The Role of Corporate Values in Anchoring Purpose \u003c\/li\u003e\n\u003cli\u003eChapter 8: Farm Fresh: Dairy, Just as Nature Intended \u003c\/li\u003e\n\u003cli\u003eChapter 9: Riau Ecosystem Restoration (RER): Finding Purpose in Adversity: An Asian Story\u003c\/li\u003e\n\u003cli\u003eChapter 10: The Boeing 737 Max Twin Tragedies \u003c\/li\u003e\n\u003cli\u003eChapter 11: Volkswagen: When the Mighty Stray\u003c\/li\u003e\n\u003cli\u003eChapter 12: Theranos, the Unicorn: A Case of Purpose-washing?\u003c\/li\u003e\n\u003cli\u003ePart Three: Steward Leadership Measurement and Applications Introduction to \u003c\/li\u003e\n\u003cli\u003ePart Three \u003c\/li\u003e\n\u003cli\u003eChapter 13: Is ESL Tangible and Measurable Enough? \u003c\/li\u003e\n\u003cli\u003eChapter 14: Steward Leadership in Business Ecosystems \u003c\/li\u003e\n\u003cli\u003eChapter 15: Steward Leadership and DEI: Leading Inclusively for Sustainable Growth\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Penguin Random House SEA","offers":[{"title":"Default Title","offer_id":51047502741847,"sku":"9789815144574","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789815144574.jpg?v=1750971761","url":"https:\/\/bookcurl.com\/products\/sustainable-sustainability-why-esg-is-not-enough-9789815144574","provider":"Book Curl","version":"1.0","type":"link"}