{"product_id":"sustainable-marketing-9781292040899","title":"Sustainable Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: An Introduction to Sustainable Marketing \u003cbr\u003eChapter 2: Sustainable Marketing Strategy \u003cbr\u003eChapter 3: Ethical Dimensions of Sustainable Marketing \u003cbr\u003eChapter 4: The Marketing Environment and Processes \u003cbr\u003eChapter 5: Consumer Behavior and Sustainable Marketing \u003cbr\u003eChapter 6: Measurement and Research for Sustainable Marketing \u003cbr\u003eChapter 7:  Market Segmentation, Targeting, and Positioning for Sustainability \u003cbr\u003eChapter 8: Global Problems, Global Opportunities \u003cbr\u003eChapter 9: Sustainable Products and Services \u003cbr\u003eChapter 10: Sustainable Branding and Packing \u003cbr\u003eChapter 11: Marketing Channels: Sustainability in the Value Chain \u003cbr\u003eChapter 12: Sustainable Pricing \u003cbr\u003eChapter 13: Sustainable Marketing Communication \u003cbr\u003eChapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships \u003cbr\u003eChapter 15: Digital Media and Sustainable Marketing \u003cbr\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019579359575,"sku":"9781292040899","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292040899.jpg?v=1750780686","url":"https:\/\/bookcurl.com\/products\/sustainable-marketing-9781292040899","provider":"Book Curl","version":"1.0","type":"link"}