{"product_id":"sustainable-marketing-9780273723288","title":"Sustainable Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePart One: Marketing for sustainablility: people, planet, prosperity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Sustainable marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. The backdrop to sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Understanding the nature of consumptionand consumer behaviour\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Understanding attitudes towards consumption and sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. The evolution of sustainable segmentation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Marketing as an agent of change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Motivating behavioural change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Reconciling product sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Addressing supply chain sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Communicating sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Implementation\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Managing sustainable change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. The future for sustainability: Raising the game, changing the game\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017724428631,"sku":"9780273723288","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273723288.jpg?v=1750774463","url":"https:\/\/bookcurl.com\/products\/sustainable-marketing-9780273723288","provider":"Book Curl","version":"1.0","type":"link"}