{"product_id":"sustainable-graphic-design-9780470246702","title":"Sustainable Graphic Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe graphic artist''s guide to sustainable design\u003c\/b\u003e  \u003cp\u003eGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. \u003ci\u003eSustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design\u003c\/i\u003e helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSustainable Graphic Design\u003c\/i\u003e opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitionersincluding graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologistsgiving you critical information on ma\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003c\/p\u003e\u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Making the Business Case.\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Psychology of Graphics.\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Seeking Truth in Marketing.\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Systems Thinking.\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Materials and Processes.\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Working Smarter.\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Innovation Toolbox.\u003c\/p\u003e \u003cp\u003eNOTES BY CHAPTER.\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402308034903,"sku":"9780470246702","price":39.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470246702.jpg?v=1730480019","url":"https:\/\/bookcurl.com\/products\/sustainable-graphic-design-9780470246702","provider":"Book Curl","version":"1.0","type":"link"}