{"product_id":"sustainable-branding-ethical-social-and-environmental-cases-and-perspectives-9780367428822","title":"Sustainable Branding Ethical Social and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA sustainable brand should integrate environmental, social, economic and issues into its business operations. \u003ci\u003eSustainable Branding\u003c\/i\u003e considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. \u003c\/p\u003e\u003cp\u003eBy addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts â People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. \u003c\/p\u003e\u003cp\u003eThis book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives offers interesting and illuminating insights into sustainable brands and communications in the second decade of the 21st century. It is useful for brand managements, communications practitioners and postgraduate students. Sustainable brands still can be somewhat of an enigma to non-marketers, consumers love them, and company reputations and images can be built around them. The book tackles original research questions, and addresses these well, providing plural solutions using the integrated perspective. Well worth reading.\"\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e-Philip Kitchen, Professor of Marketing at Salford, University Business School\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives\" does what it states on the cover. To managers it engages the power of sustainable branding to stimulate new target markets. To those studying branding it is a highly informative book covering concepts and applications with a diversity of examples and cases.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e-Len Tiu Wright, Professor and Editor-in-Chief at Cogent OA Business \u0026amp; Management\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"An very significant contribution to a rapidly growing field, valuing its diversity and at the same time making important inroads into clarifying some key concepts. \"\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e-Jillian Farquhar, Professor in Management,Solent University\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"The authors present Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives. The topic has long been of interest to marketing practitioners and academics but now takes on a new importance. This book is an excellent contribution to contemporary thinking. I strongly recommend it to all who want to know more about Sustainable Branding following Ethical, Social, and Environmental Perspectives.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003e-Charles Dennis, Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"\u003cem\u003eSustainable Branding: Ethical, Social, and Environmental Perspectives\u003c\/em\u003e offers interesting and illuminating insights into sustainable brands and communications in the second decade of the 21st century. It is useful for brand managements, communications practitioners and postgraduate students. Sustainable brands still can be somewhat of an enigma to non-marketers, consumers love them, and company reputations and images can be built around them. The book tackles original research questions, and addresses these well, providing plural solutions using the integrated perspective. Well worth reading.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePhilip Kitchen\u003c\/strong\u003e, \u003cem\u003eProfessor of Marketing at Salford University Business School, UK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cem\u003eSustainable Branding: Ethical, Social, and Environmental Perspectives\u003c\/em\u003e does what it states on the cover. To managers it engages the power of sustainable branding to stimulate new target markets. To those studying branding it is a highly informative book covering concepts and applications with a diversity of examples and cases.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLen Tiu Wright\u003c\/strong\u003e,\u003cem\u003e Professor and Editor-in-Chief at Cogent OA Business \u0026amp; Management\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"An very significant contribution to a rapidly growing field, valuing its diversity and at the same time making important inroads into clarifying some key concepts. \"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJillian Farquhar\u003c\/strong\u003e,\u003cem\u003e Professor in Management, Solent University, UK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"The topic has long been of interest to marketing practitioners and academics but now takes on a new importance. This book is an excellent contribution to contemporary thinking. I strongly recommend it\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCharles Dennis\u003c\/strong\u003e,\u003cem\u003e Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London, UK\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction to contemporary issues in sustainable branding: ethical, social, and environmental perspectives \u003c\/p\u003e\u003cp\u003ePantea Foroudi and Maria Palazzo\u003c\/p\u003e\u003cp\u003ePART I People \u003c\/p\u003e\u003cp\u003e1 Place heritage and CSR: synergies between cultural tourism and corporate branding \u003c\/p\u003e\u003cp\u003eAngela Bargenda\u003c\/p\u003e\u003cp\u003e2 Let’s go green –planet, people, product, packaging, pricing, and promotion (6Ps) \u003c\/p\u003e\u003cp\u003eAwele Achi, Ogechi Adeola, and Vanessa Burgal\u003c\/p\u003e\u003cp\u003e3 Branding for social marketing: keys for success \u003c\/p\u003e\u003cp\u003eLuis Doña Toledo, Lucia Porcu, Juan Miguel Rey Pino, and Maria Palazzo\u003c\/p\u003e\u003cp\u003e4 Sustainable brand management: goodwill as a tool to quantify brand value from the perspective of stakeholders \u003c\/p\u003e\u003cp\u003eIvana Podhorska, Wlodzimierz Sroka, and Jana Majerova\u003c\/p\u003e\u003cp\u003e5 Place, branding, and smart growth \u003c\/p\u003e\u003cp\u003eOluwayemisi Olomo, Kehinde Mokwenyei, Olutayo Otubanjo, and Ogechi Adeola\u003c\/p\u003e\u003cp\u003e6 Corporate social responsibility and employee volunteerism: a broad overview of CSR through volunteerism \u003c\/p\u003e\u003cp\u003eSudeepta Pradhan, Makhmoor Bashir, Sanjit Roy, and Bang Nguyen\u003c\/p\u003e\u003cp\u003ePART II Planet \u003c\/p\u003e\u003cp\u003e7 Climate change, environmental auditing, and corporate\/brand strategy \u003c\/p\u003e\u003cp\u003eMaria Teresa Cuomo, Rosa Maria Caprino, Cinzia Genovino, and Debora Tortora\u003c\/p\u003e\u003cp\u003e8 Analyzing the scientific evolution of sustainable technology research in Business and Management Science \u003c\/p\u003e\u003cp\u003eMorteza Akbari, Rahime Zaman Fashami, and Maryam Khodayari\u003c\/p\u003e\u003cp\u003e9 Waste to Wealth (W2W): the need for a social enterprise approach to turn waste into wealth \u003c\/p\u003e\u003cp\u003eDavid Luigi Fuschi, Alireza Nazarian, and Pantea Foroudi\u003c\/p\u003e\u003cp\u003e10 Life cycle thinking and the circular economy \u003c\/p\u003e\u003cp\u003eOctavio Ibarra, Maria Carolina Ovalle, and Maria Palazzo\u003c\/p\u003e\u003cp\u003e11 Transition to a low carbon economy: opportunities and challenges \u003c\/p\u003e\u003cp\u003eS. Asieh H. Tabaghdehi\u003c\/p\u003e\u003cp\u003e12 Global political ecology \u003c\/p\u003e\u003cp\u003eFrancisco J. Montoro Ríos\u003c\/p\u003e\u003cp\u003ePART III Prosperity \u003c\/p\u003e\u003cp\u003e13 Multicultural identity: developing a comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands \u003c\/p\u003e\u003cp\u003eMaria Jerez-Jerez\u003c\/p\u003e\u003cp\u003e14 The unexpected players in branding and advertising: advertising shakeout, traditional folk media, and influencer marketing \u003c\/p\u003e\u003cp\u003e\u003cem\u003eNastaran Norouzi Richards-Carpenter and Kelly Tafoya\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e15 Exploring value co-creation concept: a bibliometric analysis of 20 years of research and theory \u003c\/p\u003e\u003cp\u003eYousef Alqayed, Pantea Foroudi, Kaouther Kooli, Mohammad Foroudi, and Maria Antonella Ferri\u003c\/p\u003e\u003cp\u003e16 Sustainability and social innovation: in the case of Covid-19 pandemic \u003c\/p\u003e\u003cp\u003eSadaf Sartipi, Pantea Foroudi, Maria Palazzo, and Mahmoud Ahmadpour Daryani\u003c\/p\u003e\u003cp\u003e17 Sustainable branding in healthcare within Generation Z in a developing economy \u003c\/p\u003e\u003cp\u003eDurga Vellore-Nagarajan, Constantinos-Vasilios Priporas, and Mark McPherson\u003c\/p\u003e\u003cp\u003e18 The market reaction to unexpected earnings via discretionary accruals and sustainability reporting \u003c\/p\u003e\u003cp\u003eJavad Izadi Z.D., Maria Palazzo, and Alfonso Siano\u003c\/p\u003e\u003cp\u003eIndex \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd (Sales)","offers":[{"title":"Default Title","offer_id":51017900556631,"sku":"9780367428822","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367428822.jpg?v=1750775025","url":"https:\/\/bookcurl.com\/products\/sustainable-branding-ethical-social-and-environmental-cases-and-perspectives-9780367428822","provider":"Book Curl","version":"1.0","type":"link"}