{"product_id":"sustainability-marketing-9781119966197","title":"Sustainability Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe 2  nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface to Second Edition xi\u003c\/p\u003e \u003cp\u003ePreface to First Edition xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I Understanding Sustainability and Marketing 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Marketing in the Twenty-First Century 3\u003c\/p\u003e \u003cp\u003eA Very Short History of the World 5\u003c\/p\u003e \u003cp\u003eThe Twentieth Century: The Century that Transformed the World 6\u003c\/p\u003e \u003cp\u003eChallenges for the Twenty-First Century 7\u003c\/p\u003e \u003cp\u003eSustainable Development 10\u003c\/p\u003e \u003cp\u003eThe Evolution of Marketing Thought 13\u003c\/p\u003e \u003cp\u003eBeyond ‘Modern’ Marketing 14\u003c\/p\u003e \u003cp\u003e2 Framing Sustainability Marketing 21\u003c\/p\u003e \u003cp\u003eMarketing in Context 23\u003c\/p\u003e \u003cp\u003eElements of Sustainability Marketing 29\u003c\/p\u003e \u003cp\u003eCorporate Context: Corporate Social Responsibility 31\u003c\/p\u003e \u003cp\u003eEthical Context 35\u003c\/p\u003e \u003cp\u003eSocio-Political Context 37\u003c\/p\u003e \u003cp\u003eGlobal Context 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II Developing Sustainability Marketing Opportunities 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Socio-Ecological Problems 51\u003c\/p\u003e \u003cp\u003eSocio-Ecological Problems on a Macro Level 53\u003c\/p\u003e \u003cp\u003eSocio-Ecological Impact of Products on a Micro Level 61\u003c\/p\u003e \u003cp\u003e4 Sustainable Consumer Behaviour 77\u003c\/p\u003e \u003cp\u003eSustainability and Consumption 79\u003c\/p\u003e \u003cp\u003eThe Consumption Process 83\u003c\/p\u003e \u003cp\u003eUnderstanding Sustainable Consumer Behaviour 86\u003c\/p\u003e \u003cp\u003eSustainable Consumption in Context 92\u003c\/p\u003e \u003cp\u003eSo Who Is the Sustainable Consumer? 98\u003c\/p\u003e \u003cp\u003eHarnessing Sustainable Consumer Behaviour 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Developing Sustainability Marketing Standards and Strategies 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Sustainability Marketing Values and Objectives 117\u003c\/p\u003e \u003cp\u003eSustainability Marketing: Challenging Basic Assumptions 119\u003c\/p\u003e \u003cp\u003eSustainability Marketing Values: Brand Ethos 124\u003c\/p\u003e \u003cp\u003eSustainability Marketing Objectives: The Triple Bottom Line 129\u003c\/p\u003e \u003cp\u003e6 Sustainability Marketing Strategies 137\u003c\/p\u003e \u003cp\u003eMarketing Strategy and Sustainability 140\u003c\/p\u003e \u003cp\u003eUnderstanding the Marketing Environment 140\u003c\/p\u003e \u003cp\u003eDeveloping a Sustainability Marketing Strategy 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV Developing the Sustainability Marketing Mix 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Customer Solutions 173\u003c\/p\u003e \u003cp\u003eMarketing Myopia 175\u003c\/p\u003e \u003cp\u003eCustomer (Pre-)Purchase Solutions 175\u003c\/p\u003e \u003cp\u003eCustomer Use Solutions 178\u003c\/p\u003e \u003cp\u003eCustomer Post-Use Solutions 182\u003c\/p\u003e \u003cp\u003eSustainability Branding 185\u003c\/p\u003e \u003cp\u003e8 Communications 197\u003c\/p\u003e \u003cp\u003eThe Ambivalence of Communication 200\u003c\/p\u003e \u003cp\u003eSustainability Product Communication 203\u003c\/p\u003e \u003cp\u003eSustainability Corporate Communications 218\u003c\/p\u003e \u003cp\u003eThe Consumer as Communicator 221\u003c\/p\u003e \u003cp\u003e9 Customer Cost 231\u003c\/p\u003e \u003cp\u003eTotal Customer Cost: The Consumer Perspective 233\u003c\/p\u003e \u003cp\u003eTotal Customer Cost: The Marketer Perspective 236\u003c\/p\u003e \u003cp\u003eThe Nature of Price Systems 247\u003c\/p\u003e \u003cp\u003e10 Convenience 255\u003c\/p\u003e \u003cp\u003eConsumption and Convenience 257\u003c\/p\u003e \u003cp\u003eConvenience in Purchase 259\u003c\/p\u003e \u003cp\u003eConvenience in Use 266\u003c\/p\u003e \u003cp\u003eConvenience in Post-Use 267\u003c\/p\u003e \u003cp\u003eOnline Convenience 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V Developing the Future of Sustainability Marketing 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Sustainability Marketing Transformations 277\u003c\/p\u003e \u003cp\u003eSustainability Marketing Transformation: The Inside-Out Perspective 279\u003c\/p\u003e \u003cp\u003eCorporate Transformations 281\u003c\/p\u003e \u003cp\u003eMarket Transformations 284\u003c\/p\u003e \u003cp\u003ePolitical Transformations 287\u003c\/p\u003e \u003cp\u003eSocial Transformations 288\u003c\/p\u003e \u003cp\u003eSustainability Marketing Transformations: Possibilities and Problems 291\u003c\/p\u003e \u003cp\u003e12 Reframing Sustainability Marketing 299\u003c\/p\u003e \u003cp\u003eThinking Again about Sustainability Marketing 301\u003c\/p\u003e \u003cp\u003eSocial Marketing and Sustainability 303\u003c\/p\u003e \u003cp\u003eTowards a More Sustainable Economy 306\u003c\/p\u003e \u003cp\u003eFrom Sustainability Micromarketing to Sustainability Macromarketing 310\u003c\/p\u003e \u003cp\u003eTowards a Prosperous ‘One Planet’ Society 313\u003c\/p\u003e \u003cp\u003eConclusions: A Final Rethink 314\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407195316567,"sku":"9781119966197","price":44.6,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/sustainability-marketing-9781119966197","provider":"Book Curl","version":"1.0","type":"link"}