{"product_id":"surviving-the-creative-space-9781350040502","title":"Surviving the Creative Space","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSherry Freyermuth Saunders\u003c\/b\u003e has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients  such as Discovery Channel, Animal Planet, Science Channel and TLC.  She has received local, regional and national awards for her design work.  Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  \u003cb\u003eChapter 1: Surviving the Creative Space \u003c\/b\u003e The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career  \u003cb\u003eChapter 2: Agency Teams\u003c\/b\u003e Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope  \u003cb\u003eChapter 3: In-House Teams\u003c\/b\u003e The Value of In-House Creative Teams In-House\/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House – Across Teams Collaboration In-House – Within Teams Interview with Devin O’Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand   \u003cb\u003eChapter 4: Freelance Teams\u003c\/b\u003e Freelance Creative ‘Teams’ Different Ways to Freelance Building Connections Freelance Workflows Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator The Art Director\/Copywriter Freelance Team Interview: Advice from Kristen Curtis and Aldo Arias of Only Child Freelance Collectives The Freelancer and Client Team Freelancers Need Coaching Too From Freelancer to Entrepreneur The Freelance Life Exercise 4: Examining Your Work Habits  \u003cb\u003eChapter 5: Community as an Extension of Creative Team\u003c\/b\u003e Community as Creative Team Nurture Existing Creative Community Grow Creative Community Case study: Make a Mark: Building Community by Giving Back Embrace Mentorship Quality Connection Interview with Co-author of Being Boss, Kathleen Shannon Community Lasts a Career Exercise 5: Finding a Creative Mentor  Conclusion Acknowledgements Ancillary Material Recommended Reading","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738582233431,"sku":"9781350040502","price":20.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350040502.jpg?v=1720049546","url":"https:\/\/bookcurl.com\/products\/surviving-the-creative-space-9781350040502","provider":"Book Curl","version":"1.0","type":"link"}