{"product_id":"surveying-cultures-9780470479070","title":"Surveying Cultures","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSurveying Cultures\u003c\/i\u003e uniquely employs techniques rooted in survey methodology to discover cultural patterns in social science research. Examining both classical and emerging methods that are used to survey and assess differing norms among populations, the book successfully breaks new ground in the field, introducing a theory of measurement for ethnographic studies that employs the consensus-as-culture model.  \u003cp\u003eThe book begins with a basic overview of cross-cultural measurement of sentiments and presents innovative and sophisticated analyses of measurement issues and of homogeneity among respondents. Subsequent chapters explore topics that are at the core of successful data collection and analysis in culture studies, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eThe role of bipolar scales and Internet data collection in measuring sentiments\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKey methodological variables that determine the quality of quantitative data, including measurement errors, validity, and reliability\u003c\/p\u003e \u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments  xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Surveying Culture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Case Studies of Cultural Surveys 3\u003c\/p\u003e \u003cp\u003e1.2 Preview 18\u003c\/p\u003e \u003cp\u003e1.3 Chapter Highlights 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Measuring Sentiments 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Dimensions of Affect 26\u003c\/p\u003e \u003cp\u003e2.2 Bipolar Scales 35\u003c\/p\u003e \u003cp\u003e2.3 Internet Data Collection 51\u003c\/p\u003e \u003cp\u003e2.4 Chapter Highlights 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Sentiment Repositories 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Early Archives 58\u003c\/p\u003e \u003cp\u003e3.2 Cross-Cultural Atlas 60\u003c\/p\u003e \u003cp\u003e3.3 Archives Related to Social Interaction 61\u003c\/p\u003e \u003cp\u003e3.4 U.S. 2002–2004 Project 67\u003c\/p\u003e \u003cp\u003e3.5 Chapter Highlights 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Surveys with Vignettes 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Factorial Surveys 76\u003c\/p\u003e \u003cp\u003e4.2 Impressions from Events 86\u003c\/p\u003e \u003cp\u003e4.3 Attribute–Identity Amalgamations 98\u003c\/p\u003e \u003cp\u003e4.4 Event Likelihoods 101\u003c\/p\u003e \u003cp\u003e4.5 Synopsis 106\u003c\/p\u003e \u003cp\u003e4.6 Chapter Highlights 108\u003c\/p\u003e \u003cp\u003e4.7 Appendix: Impression-Formation Study Designs 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Errors in Surveys 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Coverage Errors 122\u003c\/p\u003e \u003cp\u003e5.2 Sampling Errors 124\u003c\/p\u003e \u003cp\u003e5.3 Nonresponse Errors 124\u003c\/p\u003e \u003cp\u003e5.4 Measurement Errors 125\u003c\/p\u003e \u003cp\u003e5.5 Other Errors 129\u003c\/p\u003e \u003cp\u003e5.6 A Survey-of-Cultures Model 129\u003c\/p\u003e \u003cp\u003e5.7 Statistics 135\u003c\/p\u003e \u003cp\u003e5.8 Inculcation Index 139\u003c\/p\u003e \u003cp\u003e5.9 Commonality Index 141\u003c\/p\u003e \u003cp\u003e5.10 Variance Components 142\u003c\/p\u003e \u003cp\u003e5.11 Implications 144\u003c\/p\u003e \u003cp\u003e5.12 Chapter Highlights 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Correlates of Enculturation 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Indices 150\u003c\/p\u003e \u003cp\u003e6.2 Conduct as a Rater 151\u003c\/p\u003e \u003cp\u003e6.3 Predicting Cultural Authoritativeness 153\u003c\/p\u003e \u003cp\u003e6.4 Implications 160\u003c\/p\u003e \u003cp\u003e6.5 Chapter Highlights 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Consensus in Sentiments 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Component Analyses 168\u003c\/p\u003e \u003cp\u003e7.2 Subcultures 176\u003c\/p\u003e \u003cp\u003e7.3 Discussion 179\u003c\/p\u003e \u003cp\u003e7.4 Chapter Highlights 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Measurement Reliability 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Reliabilities Within Stimuli 184\u003c\/p\u003e \u003cp\u003e8.2 Reliabilities Across Stimuli 194\u003c\/p\u003e \u003cp\u003e8.3 Chapter Highlights 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Culture and Surveys 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Unique Aspects of Sentiment Surveys 203\u003c\/p\u003e \u003cp\u003e9.2 Frameworks for Sentiment Surveys 207\u003c\/p\u003e \u003cp\u003e9.3 In Closing 210\u003c\/p\u003e \u003cp\u003e9.4 Chapter Highlights 211\u003c\/p\u003e \u003cp\u003eReferences 213\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402340507991,"sku":"9780470479070","price":86.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470479070.jpg?v=1730480119","url":"https:\/\/bookcurl.com\/products\/surveying-cultures-9780470479070","provider":"Book Curl","version":"1.0","type":"link"}