{"product_id":"survey-scales-9781462526963","title":"Survey Scales","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSynthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with Not This\/But This examples from multiple disciplines.\u003cbr\u003e\u003cbr\u003e User-Friendly Features\u003cbr\u003e *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.\u003cbr\u003e *Not This\/But This examples of poorly written and stron\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eSurvey Scales\u003c\/i\u003e is packed with helpful information and is easy to understand and navigate for specific issues. This is a great go-to guide for students, especially since it is reasonably priced.”--Sean Kelly, PhD, Department of Administrative and Policy Studies, University of Pittsburgh School of Education\u003cbr\u003e\u003cbr\u003e \"Most texts on measurement and scale development focus on testing, with very little in the way of help for those constructing surveys, making this book an important contribution. I am particularly impressed by the very reader-friendly tone and the detailed discussions of all aspects of survey scale development, from the basics of writing items through the pilot testing of a survey. Practitioners and students alike will be able to pick up this book and immediately apply it to their own work. \u003ci\u003eSurvey Scales\u003c\/i\u003e could serve as the primary text for a course devoted to survey or instrument design, and would be a very nice supplementary text for a general course on measurement.\"--Holmes Finch, PhD, George and Frances Ball Distinguished Professor of Educational Psychology, Ball State University\u003cbr\u003e\u003cbr\u003e \"The ubiquity of surveys in research and evaluation holds potential for poor practice and inaccurate findings. Johnson and Morgan have provided an intelligent and comprehensive guide that will strengthen the researcher's or evaluator's ability to choose, design, implement, and analyze surveys. The authors describe research-based strategies for survey development and include many examples. They offer clear and accessible guidance for the entire process, even when it comes to complex topics like establishing the quality of survey instruments.\"--Donna M. Mertens, PhD, Department of Education (Emeritus), Gallaudet University\u003cbr\u003e\u003cbr\u003e \"The book is clearly written and includes detailed, practical advice on everything from defining the conceptual framework of a survey and writing questions to exploratory factor analysis and reporting results. It succinctly answers questions that commonly arise in survey research, such as 'How many response categories should I use?' and 'Should I use a middle response category?' The authors are masterful at identifying and addressing critical aspects of survey research. This book will be of use to a wide range of researchers in the social sciences. It will prepare newcomers to survey research for high-quality data collection and sophisticated data analysis.\"--J. Patrick Meyer, PhD, Curry School of Education, University of Virginia\u003cbr\u003e\u003cbr\u003e \"One of the few books that provides a comprehensive description of the survey development process from beginning to end, with examples from various disciplines and a glossary of terms. The book addresses issues that researchers must be cognizant of when constructing a questionnaire or interpreting findings. This is a great resource for individuals learning about survey development for the first time, as well as those in need of a refresher.\"--Dorinda J. Gallant, PhD, Department of Educational Studies, The Ohio State University\u003cbr\u003e\u003cbr\u003e \"Presenting best practices in measurement and survey design, this handbook is a very helpful reference for students and practitioners conducting survey research. It guides readers through every step of survey development and provides thorough yet concise information on a large range of topics. The text is clearly organized, easy to read, and includes examples from a variety of fields.\"--Diana L. Mindrila, PhD, Department of Leadership, Research, and School Improvement, University of West Georgia -\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Scales in Surveys\u003cbr\u003e Introduction\u003cbr\u003e An Overview of the Survey Scale Development Process\u003cbr\u003e Attitudes, Knowledge, and Behaviors\u003cbr\u003e Key Qualities of a Survey Scale: Reliability and Validity\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 2. Adopting or Adapting an Existing Scale\u003cbr\u003e Introduction\u003cbr\u003e Reviewing Potential Instruments for Adoption or Adaptation\u003cbr\u003e The Mental Measurements Yearbook: A Source for Reviews of Instruments\u003cbr\u003e Plagiarism and Copyright Infringement\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 3. Establishing a Framework for the Development of a Survey Scale\u003cbr\u003e Introduction\u003cbr\u003e Elements and Format\u003cbr\u003e Functions of the Conceptual Framework in the Development of a Survey Scale\u003cbr\u003e Construction of a Conceptual Framework\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 4. Item-Writing Guidelines\u003cbr\u003e Introduction\u003cbr\u003e Addressing Relevance\u003cbr\u003e Addressing Audience\u003cbr\u003e Addressing Language\u003cbr\u003e Addressing Item Structure\u003cbr\u003e Addressing Conventions\u003cbr\u003e Guidelines Specific to Item Type\u003cbr\u003e Number of Items\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 5. Development of Response Scales\u003cbr\u003e Introduction\u003cbr\u003e Length of the Item Response Scale\u003cbr\u003e Numeric and Verbal Response Labels\u003cbr\u003e The Questionable Middle Position\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 6. Formatting and Reviewing\u003cbr\u003e Introduction\u003cbr\u003e Survey Format and Administration Method\u003cbr\u003e Item Formats Specific to Administration Methods\u003cbr\u003e Complete Reviews and a Pilot of the Survey Scale\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 7. Analysis of Survey Scale Data\u003cbr\u003e Introduction\u003cbr\u003e Levels of Measurement\u003cbr\u003e Frequencies\u003cbr\u003e Measures of Central Tendency\u003cbr\u003e Measures of Variability\u003cbr\u003e Measures of Association\u003cbr\u003e Obtaining Descriptive Statistics\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 8. Investigating Scale Quality\u003cbr\u003e Introduction\u003cbr\u003e Field Testing\u003cbr\u003e Response Distributions: Item Quality\u003cbr\u003e Investigating Reliability\u003cbr\u003e Investigating Validity\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 9. Factor Analysis\u003cbr\u003e Introduction\u003cbr\u003e General Purposes and Processes Associated with Factor-Analytic Procedures\u003cbr\u003e Testing Assumptions\u003cbr\u003e Dimensionality\u003cbr\u003e Extraction: Principal Axis Factoring\u003cbr\u003e Determining the Number of Factors (Model Selection)\u003cbr\u003e Rotation\u003cbr\u003e How to Interpret Factor Solutions\u003cbr\u003e Calculating Factor Scores\u003cbr\u003e Sample Size\u003cbr\u003e Steps after EFA\u003cbr\u003e How to Obtain an EFA Model\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e 10. Documenting the Development of the Survey Scale\u003cbr\u003e Introduction\u003cbr\u003e Determining the Need for a Data Display\u003cbr\u003e Developing Tables\u003cbr\u003e Table Structure\u003cbr\u003e Table Data\u003cbr\u003e Developing Graphs\u003cbr\u003e Structure of a Graph\u003cbr\u003e Organization of Data in a Graph\u003cbr\u003e Narrative about Table or Graph\u003cbr\u003e Concluding Thoughts\u003cbr\u003e Further Reading\u003cbr\u003e Chapter Exercises\u003cbr\u003e Appendix. Analysis of Data: Inferential Statistics\u003cbr\u003e Introduction\u003cbr\u003e Sampling\u003cbr\u003e Inferential Statistics\u003cbr\u003e Inferential Procedures\u003cbr\u003e Nonparametric Inferential Statistics\u003cbr\u003e Further Reading\u003cbr\u003e Appendix Exercises\u003cbr\u003e Sample Solutions to Chapter Exercises\u003cbr\u003e Glossary of Key Terms\u003cbr\u003e References\u003cbr\u003e Author Index\u003cbr\u003e Subject Index\u003cbr\u003e About the Authors\u003c\/p\u003e","brand":"Guilford Publications","offers":[{"title":"Default Title","offer_id":49408637469015,"sku":"9781462526963","price":38.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781462526963.jpg?v=1730503627","url":"https:\/\/bookcurl.com\/products\/survey-scales-9781462526963","provider":"Book Curl","version":"1.0","type":"link"}