{"product_id":"superbusiness-9780857081421","title":"SuperBusiness","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFraser gives hope to anyone who ever dreamed of selling to a wider market\u003cbr\u003e \u003cb\u003eLorraine Kelly\u003c\/b\u003e  \u003cp\u003eYou have a great story to tell\u003cbr\u003e \u003cb\u003eGordon Brown\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!\u003cbr\u003e \u003cb\u003eDuncan Bannatyne\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAt just 14 years old, \u003cb\u003eFraser Doherty\u003c\/b\u003e was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world''s largest supermarket chains.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSuperBusiness\u003c\/b\u003e tells how he transformed a hobby into a much-loved brand, selling millions of jars along the way. Fraser explains how he did it  from his own kitchen table, without huge investment  and how you too, can come up with a killer idea, build a brand, make money, and do good in your community.\u003c\/p\u003e \u003cp\u003eThose crazy business ideas really can grow into something amazing and life changing. If this story doesn''t inspire you to start your adventure, nothing will.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Fraser s story will inspire you to start your own adventure to get your business going in the right direction. (Flybe Uncovered, May 2011). A compelling story easy- to-follow guide to setting up a company 4 stars (Insider, August 2011).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the 'Jam Boy'.  \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eMy Adventures in Jam.\u003c\/p\u003e \u003cp\u003e1 Why Start a Business?\u003c\/p\u003e \u003cp\u003e2 Eureka! Super Idea.\u003c\/p\u003e \u003cp\u003e3 Finding Support.\u003c\/p\u003e \u003cp\u003e4 Researching and Pitching Your Idea.\u003c\/p\u003e \u003cp\u003e5 Launch!\u003c\/p\u003e \u003cp\u003e6 Telling a Story.\u003c\/p\u003e \u003cp\u003e7 Sell, Sell, Sell.\u003c\/p\u003e \u003cp\u003e8 Love Your Customers.\u003c\/p\u003e \u003cp\u003e9 Do Good.\u003c\/p\u003e \u003cp\u003e10 Building a Team.\u003c\/p\u003e \u003cp\u003e11 Diversify and Grow.\u003c\/p\u003e \u003cp\u003eA Handful of Places to Go for Inspiration.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406273716567,"sku":"9780857081421","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857081421.jpg?v=1730495191","url":"https:\/\/bookcurl.com\/products\/superbusiness-9780857081421","provider":"Book Curl","version":"1.0","type":"link"}