{"product_id":"suitably-modern-making-middleclass-culture-in-a-new-consumer-society-9780691095936","title":"Suitably Modern  Making MiddleClass Culture in a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTraces the growth of a middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new socio-cultural space in one of the world's 'least developed countries'.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This important and clearly written book should be read by anyone interested in understanding how people in the periphery of the capitalist world economy are experiencing the processes of globalization.\"--Susan Hangen, Journal of Asian Business \"Liechty offers an inspiring cultural analysis of modern life in Nepal that is deeply rooted in history. He thereby connects this seemingly out-of-the-way place to the rest of the world. More generally, Suitably Modern provides a theoretically subtle depiction of middle-class cultural practice that promises to be read by a wide range of scholars interested in class and global capitalism for some time in the future.\"--Laura Kunreuther, Journal of the History of the Behavioral Sciences\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations ix  Preface xi  Acknowledgments xvii  PART I: INTRODUCTION  Chapter 1. Middle-Class Construction 3  Chapter 2. Modern Nepali History and the Rise of the Middle Class 39  PART II: CLASS AND CONSUMERISM  Chapter 3. Middle-Class Consciousness:\"Hanging between the High and the Low\" 61  Chapter 4. Consumer Culture in Kathmandu:\"Playing with Your Brain\" 87  Chapter 5. \"Doing Fashion\" in Kathmandu: Class and the Consumer Public 117  PART III: MEDIA CONSUMPTION IN KATHMANDU  Chapter 6. The Social Practice of Cinema and Video Viewing in Kathmandu 151  Chapter 7. Media Cultures: The Global in the Local 183  PART IV: YOUTH AND THE EXPERIENCE OF MODERNITY  Chapter 8. Constructing the Modern Youth 209  Chapter 9. Modernity, Time, and Place: Youth Culture in Kathmandu 232  PART V: CONCLUSION  Chapter 10. The Space of Class: Toward an Anthropology of Middle-Class Cultural Practice 249  Bibliography 267  Index 291","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":49403722826071,"sku":"9780691095936","price":37.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780691095936.jpg?v=1730484359","url":"https:\/\/bookcurl.com\/products\/suitably-modern-making-middleclass-culture-in-a-new-consumer-society-9780691095936","provider":"Book Curl","version":"1.0","type":"link"}