{"product_id":"sugar-rush-science-politics-and-the-demonisation-of-fatness-9781526151544","title":"Sugar Rush: Science, Politics and the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn the second decade of the twenty-first century, the crusade against sugar rose to prominence as an urgent societal problem about which something needed to be done. Sugar was transformed into the common enemy in a revived ‘war on obesity’ levelled at ‘unhealthy’ foods and the people who enjoy them. Are the evils of sugar based on purely scientific fact, or are other forces at play?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSugar rush\u003c\/i\u003e explores the social life of sugar in its rise to infamy. The book reveals how competing understandings of the ‘problem’ of sugar are smoothed over through appeals to science and the demonization of fatness, with politics and popular culture preying on our anxieties about what we eat. Drawing on journalism, government policy, public health campaigns, self-help books, autobiographies and documentaries, the book argues that this rush to blame sugar is a phenomenon of its time, finding fertile ground in the era of austerity and its attendant inequalities.\u003cbr\u003e\u003cbr\u003e Inviting readers to resist the comforting certainties of the attack on sugar, \u003ci\u003eSugar rush\u003c\/i\u003e shows how this actually represents a politics of despair, entrenching rather than disrupting the inequality-riddled status quo.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e'Are we asking the wrong questions about sugar? This smart and excellent book argues that we are.’\u003cbr\u003eJayne Raisborough, author of \u003ci\u003eFat Bodies, Health and the Media\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'While sensitive to the personal impact of emotionally charged health messages, Throsby challenges the presumed innocence of celebrities whose anti-sugar campaigns, sparked by uninterrogated fears animated by slapdash thinking and social privilege, enact and endorse inequitable harm. This call for accountability is even more pertinent to dietetics, where anti-fatness, nutritionism and ableism remain prevailing ill-winds.'\u003cbr\u003eLucy Aphramor, \u003ci\u003eThe Sociological Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e'Throsby avoids giving easy answers in her discussion of sugar; in fact, her book is essentially a plea that we should see issues of food and health as complicated. In this she is undoubtedly correct, but we could perhaps take it as another illustration of the failures of capitalism, that something that should be simple becomes so complex.'\u003cbr\u003eElaine Graham-Leigh, \u003ci\u003eCounterfire  \u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e -- .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003cbr\u003e1 What’s wrong with sugar?\u003cbr\u003e2 Hanging together\u003cbr\u003e3 Hidden\u003cbr\u003e4 Giving up sugar\u003cbr\u003e5 Entertaining sugar\u003cbr\u003e6 Taxing sugar\u003cbr\u003e7 Sweetening austerity\u003cbr\u003e8 The (in)visible inequalities of sugar\u003cbr\u003eConclusion\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":51041016283479,"sku":"9781526151544","price":72.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781526151544.jpg?v=1750948610","url":"https:\/\/bookcurl.com\/products\/sugar-rush-science-politics-and-the-demonisation-of-fatness-9781526151544","provider":"Book Curl","version":"1.0","type":"link"}