{"product_id":"success-made-simple-9780470442371","title":"Success Made Simple","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe keys to better business from a thriving group of business owners-the Amish  \u003cp\u003eBusiness can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well-as Donald Kraybill writes: the phrase ''Amish millionaire'' is no longer an oxymoron. Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles--simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story\u003c\/li\u003e \u003cli\u003eIncludes interviews wi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"I loved Wesner's comment that the Amish ‘don't need an M.B.A. to run an effective business....There's life in commerce for those more dedicated to the Golden Rule than the Golden calf.’ Nonprofit managers and employees would do well to take the lessons of personal responsibility, hard work, and a cheerful attitude to heart. After all, they really do engage in work that matters.\"  \u003cp\u003e—\u003cb\u003eAbout.com\u003c\/b\u003e, April 11, 2010\u003c\/p\u003e \u003cp\u003e\"Erik Wesner's new book, \"Success Made Simple: An Inside Look at Why Amish Businesses Thrive,\" might have been titled \"How to Succeed in Business Without Really Being Amish.\" This fascinating and engagingly written book spells out the principles that guide Amish business owners, based on interviews with 60 Amish CEOs employing about 400 people in various enterprises.\"\u003c\/p\u003e \u003cp\u003e—\u003cb\u003eLancasterOnline.com\u003c\/b\u003e, April 10, 2010\u003c\/p\u003e \u003cp\u003e\"How can a people whose preferred mode of transportation is a horse and buggy do so well in the modern marketplace? That question intrigued Erik Wesner, a former sales manager. His exploration of the Amish approach to business can be found in his fascinating book \u003ci\u003eSuccess Made Simple: An Inside Look at Why Amish Businesses Thrive\u003c\/i\u003e. Despite the group's insular nature, Wesner was able to live and work among its members for three years. ‘We're not going to become Amish,’ he says, ‘but I think some of the cultural values that the Amish display consistently are things that non-Amish people can adopt and incorporate.’\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eTime\u003c\/i\u003e\u003c\/b\u003e magazine, April 8, 2010\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003ci\u003eArticles, excerpts, slideshows, and mentions with the author also from:\u003c\/i\u003e\u003cbr\u003e —\u003cb\u003eMSNBC Live\u003c\/b\u003e with David Shuster, April 2, 2010\u003cbr\u003e —Slideshow, \u003cb\u003eFastCompany.com\u003c\/b\u003e, April 1, 2010\u003cbr\u003e —\u003cb\u003eMichael Dresser\u003c\/b\u003e, Business Talk Radio, March 23, 2010\u003cbr\u003e —Q\u0026amp;A, \u003cb\u003e\u003ci\u003eThe New York Post\u003c\/i\u003e\u003c\/b\u003e, March 22, 2010\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003cbr\u003eBy\u003ci\u003e Donald B. Kraybill\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface: Unearthing the Secrets xiii\u003c\/p\u003e \u003cp\u003eA Note on Names xix\u003c\/p\u003e \u003cp\u003e1 Eye to the horizon 1\u003c\/p\u003e \u003cp\u003eCultivating a Vision and Thriving Through Crisis\u003c\/p\u003e \u003cp\u003e2 Getting smart 27\u003c\/p\u003e \u003cp\u003eHands-On Versus the Hallowed Halls\u003c\/p\u003e \u003cp\u003e3 Market-bound 49\u003c\/p\u003e \u003cp\u003eExcelling at Sales and Marketing\u003c\/p\u003e \u003cp\u003e4 Doing unto others 75\u003c\/p\u003e \u003cp\u003eThe Crucial Customer Relationship\u003c\/p\u003e \u003cp\u003e5 Choosing up sides 103\u003c\/p\u003e \u003cp\u003eGetting the Right People in Place\u003c\/p\u003e \u003cp\u003e6 Fishing lessons 127\u003c\/p\u003e \u003cp\u003eEmpowering Your Most Valuable Asset\u003c\/p\u003e \u003cp\u003e7 Around the edges 155\u003c\/p\u003e \u003cp\u003eHoning an Efficiency Mentality\u003c\/p\u003e \u003cp\u003e8 The big picture 183\u003c\/p\u003e \u003cp\u003eGetting What You Came For\u003c\/p\u003e \u003cp\u003econclusion 205\u003c\/p\u003e \u003cp\u003eBarn Raising\u003c\/p\u003e \u003cp\u003eappendix 207\u003c\/p\u003e \u003cp\u003eResearch and Interview Methodology\u003c\/p\u003e \u003cp\u003eBibliography 211\u003c\/p\u003e \u003cp\u003eAcknowledgments 215\u003c\/p\u003e \u003cp\u003eAbout the Author 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864628474199,"sku":"9780470442371","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470442371.jpg?v=1722272800","url":"https:\/\/bookcurl.com\/products\/success-made-simple-9780470442371","provider":"Book Curl","version":"1.0","type":"link"}