{"product_id":"subliminal-persuasion-9780470243367","title":"Subliminal Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIf you''re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In \u003ci\u003eSubliminal Persuasion\u003c\/i\u003e, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It''s not about lying or tricking anyone. It''s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003ci\u003eKevin Hogan\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eChapter 1 Creating Message Contagion 1\u003c\/p\u003e \u003cp\u003eChapter 2 Leverage Applied Propaganda 21\u003c\/p\u003e \u003cp\u003eChapter 3 Position and Package Your Legend 45\u003c\/p\u003e \u003cp\u003eChapter 4 Control the Emotion and the Content 63\u003c\/p\u003e \u003cp\u003eChapter 5 Get a Real Endorsement 77\u003c\/p\u003e \u003cp\u003eChapter 6 Understand Beliefs and True Believers 89\u003c\/p\u003e \u003cp\u003eChapter 7 Harness the Power of the People’s Media 111\u003c\/p\u003e \u003cp\u003eChapter 8 Deliver the Experience 127\u003c\/p\u003e \u003cp\u003eChapter 9 The Subliminal Power of Words 143\u003c\/p\u003e \u003cp\u003eChapter 10 Creating a Cult Following 159\u003c\/p\u003e \u003cp\u003eChapter 11 Seduction 169\u003c\/p\u003e \u003cp\u003eAfterword \u003ci\u003eBen Mack \u003c\/i\u003e177\u003cbr\u003e\u003cbr\u003eAppendix Coaching for Influence 183\u003cbr\u003e\u003ci\u003eDr. Rachna D. Jain\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBibliography 191\u003c\/p\u003e \u003cp\u003eAbout the Author 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402307707223,"sku":"9780470243367","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470243367.jpg?v=1730480016","url":"https:\/\/bookcurl.com\/products\/subliminal-persuasion-9780470243367","provider":"Book Curl","version":"1.0","type":"link"}