{"product_id":"style-and-statistics-9781119270317","title":"Style and Statistics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA non-technical guide to leveraging retail analytics for personal and competitive advantage   Style \u0026amp; Statistics is a real-world guide to analytics in retail.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Changing Face of Retail 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Merchandise Financial Planning 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStatistical Forecasting 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Assortment Management 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Your Customer 31\u003c\/p\u003e \u003cp\u003eUnderstanding Product Choice Counts 35\u003c\/p\u003e \u003cp\u003eUnderstanding Current Product Performance 38\u003c\/p\u003e \u003cp\u003ePredicting the Evolution of Trends 43\u003c\/p\u003e \u003cp\u003eHow Much to Buy? 47\u003c\/p\u003e \u003cp\u003eWhat Sizes Do I Need? 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Fulfillment 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAllocation 58\u003c\/p\u003e \u003cp\u003eOrder Fulfillment 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Pricing 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing Analytics 77\u003c\/p\u003e \u003cp\u003eRegular Price 84\u003c\/p\u003e \u003cp\u003ePromotional Pricing 85\u003c\/p\u003e \u003cp\u003eMarkdown\/Clearance Pricing 94\u003c\/p\u003e \u003cp\u003ePricing Maturity and Organizational Structures 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Marketing 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData 100\u003c\/p\u003e \u003cp\u003eMarketing Campaign Lift Analysis 106\u003c\/p\u003e \u003cp\u003eCustomer Lifetime Value 108\u003c\/p\u003e \u003cp\u003eCustomer Segmentation 110\u003c\/p\u003e \u003cp\u003eThe Internet of Things 112\u003c\/p\u003e \u003cp\u003ePath to Purchase 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 In-Store Experience 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStore Labor Forecasting 120\u003c\/p\u003e \u003cp\u003eAssortment Optimization 121\u003c\/p\u003e \u003cp\u003eThe Internet of Things 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Cybersecurity 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEuropay, Mastercard, and Visa\/Chip Cards 136\u003c\/p\u003e \u003cp\u003eChargebacks 136\u003c\/p\u003e \u003cp\u003eData Governance 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Customer Journey 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Millie and Boomer: Generations Unified 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 How to Gain Personal Value from Analytics 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCitizen Data Scientist 158\u003c\/p\u003e \u003cp\u003eChange Agent 160\u003c\/p\u003e \u003cp\u003eFinding the Right Fit 162\u003c\/p\u003e \u003cp\u003eThe Value of Analytics 164\u003c\/p\u003e \u003cp\u003eReferences and Resources 169\u003c\/p\u003e \u003cp\u003eGlossary 171\u003c\/p\u003e \u003cp\u003eRetail Math 183\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407024365911,"sku":"9781119270317","price":28.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/style-and-statistics-9781119270317","provider":"Book Curl","version":"1.0","type":"link"}