{"product_id":"studio-television-production-and-directing-9780415743501","title":"Studio Television Production and Directing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMaster the fundamentals of studio production procedure and become an effective leader on set. Gain fluency in essential studio terms and technology and acquire the skills you need to make it in the industry. Elegant, accessible, and to the point, the second edition of Andrew H. Utterbackâs \u003cb\u003e\u003ci\u003eStudio Television Production and Directing\u003c\/i\u003e\u003c\/b\u003e is your back-to-the-basics guide to studio-based lighting, set design, camera operations, floor direction, technical direction, audio capture, graphics, prompting, and assistant directing. Whether you are an established studio professional or a student looking to enter the field, this book provides you with the technical expertise you need to successfully coordinate live or taped studio television in the digital age. \u003c\/p\u003e\u003cp\u003eThis new edition has been updated to include:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA UK\/Euro focused appendix, enhancing the bookâs accessibility to students and professionals of television production around the world \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"As both a technical director\/editor and as a consultant, I’ve seen the broadcast news industry reinvent itself many times over the past thirty years. Most textbooks either misread the technical end of the business or ignore it entirely. It’s refreshing to see a text that is not only relevant in today’s news environment, but accurately explains the business from both technical and journalistic viewpoints.\" - \u003cb\u003eMark Helman, Broadcast Consultant\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\"Dr. Utterback's real world experience paired with his approach to teaching the fundamentals and essential techniques helped me hone my craft and transition from academic to the local TV market.\" - \u003cb\u003eGrace Guerin, Production Technician, Fox CT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\"Dr. Utterback's knowledge of the production process gave me a greater appreciation for all members of the team tasked with putting a quality newscast on the air and that is something that helped me in my career as a producer.\" -\u003cb\u003eRobby Messer, Former Utterback student and Emmy-winning producer\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOverview of Equipment and Positions: The Studio and the Control Room; Audio Control and Technical Directing; Lighting and Set; Studio Cameras and Floor Directing; Prompter, Graphics, Tape; Rundowns, Scripts, Video Clip Information; Assistant Directing and Directing\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":48884073922903,"sku":"9780415743501","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415743501.jpg?v=1722530319","url":"https:\/\/bookcurl.com\/products\/studio-television-production-and-directing-9780415743501","provider":"Book Curl","version":"1.0","type":"link"}