{"product_id":"student-workbook-to-accompany-crisis-communications-9781138688971","title":"Student Workbook to Accompany Crisis","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNo company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003e1 \u003cb\u003eCrisis Communications Today\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhat is a Crisis and What is Crisis Communications?\u003c\/p\u003e\u003cp\u003eThe Five Stages of a Crisis \u003c\/p\u003e\u003cp\u003ePublic Opinion \u003c\/p\u003e\u003cp\u003eMini-Case: White Star Line’s Titanic \u003ci\u003eSinks \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e2 \u003cb\u003eCrisis Communications Theory\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eApologia Theory \u003c\/p\u003e\u003cp\u003eImage Restoration Theory\u003c\/p\u003e\u003cp\u003eDecision Theory \u003c\/p\u003e\u003cp\u003eDiffusion Theory\u003c\/p\u003e\u003cp\u003eExcellence Theory \u003c\/p\u003e\u003cp\u003eThe Five W’s of Public Apology –Businesses and Celebrities\u003c\/p\u003e\u003cp\u003e3 \u003cb\u003eCommunications to Prevent Crises\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe News Media \u003c\/p\u003e\u003cp\u003eInternal Publics \u003c\/p\u003e\u003cp\u003eCustomers\/Consumers \u003c\/p\u003e\u003cp\u003ePreventing Multicultural Crises\u003c\/p\u003e\u003cp\u003e4 \u003cb\u003eCommunications When the Crisis Strikes\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCommunicating with the News Media 34\u003c\/p\u003e\u003cp\u003eCommunicating with Lawyers 44\u003c\/p\u003e\u003cp\u003eCommunicating with Internal Publics 47\u003c\/p\u003e\u003cp\u003eCommunicating with External Publics 49\u003c\/p\u003e\u003cp\u003eCommunicating Directly with the Masses 50\u003c\/p\u003e\u003cp\u003e5 \u003cb\u003eSocial Media and Crisis Communications\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Media in Strategic Organizational Communication\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMini-Case Studies in Social Media Crises\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eSocial Media Etiquette for Organizations and Individuals to Prevent Crises\u003c\/p\u003e\u003cp\u003eOnline Communities and Crisis Communities\u003c\/p\u003e\u003cp\u003e6 \u003cb\u003e\"Textbook\" Crises\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Johnson \u0026amp; Johnson and the Tylenol Murders \u003c\/p\u003e\u003cp\u003eCase: Exxon and the Valdez \u003ci\u003eOil Spill \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e7 \u003cb\u003eCulture Crises --Domestic\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCase: Saginaw Valley State University and the Theater Controversy \u003c\/p\u003e\u003cp\u003eCase: Texas A\u0026amp;M University and the Bonfire Tragedy \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCase: Police Departments and Community Trust\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e8 \u003cb\u003eCulture Crises: Foreign and International\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: AIDS in Africa \u003c\/p\u003e\u003cp\u003eCase: Ebola Strikes Liberia: Firestone Strikes Ebola\u003c\/p\u003e\u003cp\u003eCase: Nut Rage and Korean Airlines \u003c\/p\u003e\u003cp\u003e9 \u003cb\u003eEnvironmental Crisis\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Häagen-Dazs and Honey Bees \u003c\/p\u003e\u003cp\u003e10 \u003cb\u003eNatural Disasters\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Hurricane Katrina and New Orleans \u003c\/p\u003e\u003cp\u003eCase: The Oso Mudslide in Washington\u003c\/p\u003e\u003cp\u003e11 \u003cb\u003eTransportation Crises\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Holland America Line and Cruise Crises \u003c\/p\u003e\u003cp\u003eCase: US Airways and the Emergency Landing in the Hudson \u003c\/p\u003e\u003cp\u003e12 \u003cb\u003eProduct Failure and Product Tampering\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Yuhan-Kimberly and Baby Wet Wipes \u003c\/p\u003e\u003cp\u003eCase: Maple Leaf Foods and the Battle against Listeria \u003c\/p\u003e\u003cp\u003eCase: Wendy’s and the Finger-in-the-Chili Hoax \u003c\/p\u003e\u003cp\u003eMini-Case: Domino’s Pizza \u003c\/p\u003e\u003cp\u003e13 \u003cb\u003eDeath and Injury\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCase: Columbine High School and the Shooting Tragedy \u003c\/p\u003e\u003cp\u003eCase: School Shootings: Communication To and For Children\u003c\/p\u003e\u003cp\u003e14 \u003cb\u003eThe Crisis Communications Plan\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eCrisis Inventory \u003c\/p\u003e\u003cp\u003eDeveloping the Crisis Communications Plan \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577840963927,"sku":"9781138688971","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138688971.jpg?v=1746096891","url":"https:\/\/bookcurl.com\/products\/student-workbook-to-accompany-crisis-communications-9781138688971","provider":"Book Curl","version":"1.0","type":"link"}