{"product_id":"student-workbook-for-public-relations-writing-principles-in-practice-9781412914444","title":"Student Workbook for Public Relations Writing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eGives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, for which students may 'work' as they complete assignments. It is useful for faculty who choose to assign actual or other fictional clients.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTheoretical Influences on Public Relations Writing; Sending the message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets, Bios; Out of Your Control...or is it? News writing for the Press; Under Your Control: Features and Newsletters; Let's Hear It! Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for mass action: Advocacy campaigns, op-eds, and PSAs; Persuasion for individual action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions.","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":51535147630935,"sku":"9781412914444","price":69.81,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781412914444.jpg?v=1755859411","url":"https:\/\/bookcurl.com\/products\/student-workbook-for-public-relations-writing-principles-in-practice-9781412914444","provider":"Book Curl","version":"1.0","type":"link"}