{"product_id":"streetsmart-marketing-9780471618836","title":"StreetSmart Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA how--toa a  guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eConfessions of a Streetfighter--A Lesson in Chutzpah.\u003cbr\u003e \u003cbr\u003e 12 Ways to Isolate, Infiltrate, and Dominate YourMarketplace.\u003cbr\u003e \u003cbr\u003e Rejection-Free Skills for Community Cooperation.\u003cbr\u003e \u003cbr\u003e How to Profit from the Nonprofits.\u003cbr\u003e \u003cbr\u003e Surefire Strategies for Free Local Publicity.\u003cbr\u003e \u003cbr\u003e Upping Sales on Location.\u003cbr\u003e \u003cbr\u003e StreetSmart Tele-Selling and Mail with Moxie.\u003cbr\u003e \u003cbr\u003e How to Squeeze More from Your Mass-Media Budget.\u003cbr\u003e \u003cbr\u003e Converting Your Concepts to Combat.\u003cbr\u003e \u003cbr\u003e Epilogue.\u003cbr\u003e \u003cbr\u003e Resource Guide.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402645217623,"sku":"9780471618836","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471618836.jpg?v=1730481092","url":"https:\/\/bookcurl.com\/products\/streetsmart-marketing-9780471618836","provider":"Book Curl","version":"1.0","type":"link"}