{"product_id":"streetsmart-advertising-9781442203358","title":"StreetSmart Advertising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEven the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from.  Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman''s book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry.  She offers innovative techniques to generate ''sticky'' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.  Berman has updated the book to reflect how online media has changed its approach from ''pushing'' information to the audience to ''pulling'' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eReaders are encouraged to rethink traditional media usage, develop self-promotion materials, explore new advertising vehicles, and think in a more creative way... While written for advertising students and professors, the book may also interest professionals who enjoy reading about campaigns that created global buzz. * Reference and Research Book News, February 1, 2007 *\u003cbr\u003eRecommended. * CHOICE *\u003cbr\u003eLoaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices. -- Al Ries, Ries \u0026amp; Ries; author of The Origin of Brands\u003cbr\u003eIn Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win. -- Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series\u003cbr\u003e[Street-Smart Advertising is] a savvy primer replete with the back-stories of the most successful ad slogans of all time, like Nike's 'Just Do It.' Plus a few clunkers, like Nike's not-so-sticky follow-up campaign. Show of hands: Who remembers 'Yes you can?' * Sky Magazine *\u003cbr\u003eUnravels the mystery of what creates a buzz in today's challenging marketplace... This handy guide is packed with excellent visual examples, comments by top creative talents, applicable advertising techniques, and more. * Hao-Odnla *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1 Preface 2 Rev Up Your Thinking with Creative Stimulation 3 Play with Typography's Multiple Personalities 4 Master the Design Elements 5 Connect with Your Audience through Powerful Writing 6 Spark the Creative Process for Focused Campaign Strategies 7 Take Charge of the Design Principles 8 Explore the Power of Color Psychology 9 Discover Exciting Strategy-Based Ads and Campaigns 10 Learn the Latest through Inventive Case Studies with Impressive Results 11 See Which Self-Promotions Really Work 12 Be Inspired by Creative Tips from Conceptual Thinkers 13 Glossary 14 Selected Bibliography","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":50515839582551,"sku":"9781442203358","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442203358.jpg?v=1745428042","url":"https:\/\/bookcurl.com\/products\/streetsmart-advertising-9781442203358","provider":"Book Curl","version":"1.0","type":"link"}