{"product_id":"streaming-the-formula-1-rivalry-9781433198182","title":"Streaming the Formula 1 Rivalry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTaking the global sport of Formula 1 (F1) motor racing as a sustained case study, \u003ci\u003eStreaming the Formula 1 Rivalry \u003c\/i\u003eexamines how the relationship between the sport and the media has evolved in this new digital environment. Starting with a map of the political economy of F1 and its complex commercial relationship with sponsors, investors, and the media, shows how new media owners have aimed to use social and digital media strategies to deepen the global reach of a television sport previously thought of by many as in decline.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on original interviews with key stakeholders across the media and sports industry, including journalists, broadcasters, and those working within F1, this book places the sport within its broader historical context, identifying the central role that the media, particularly television has played in its history, structure, and governance. This book also explores the range of media representations and key narratives that the sport offers and\u003c\/p\u003e","brand":"Peter Lang Inc., International Academic Publishers","offers":[{"title":"Default Title","offer_id":51039705170263,"sku":"9781433198182","price":69.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781433198182.jpg?v=1750944545","url":"https:\/\/bookcurl.com\/products\/streaming-the-formula-1-rivalry-9781433198182","provider":"Book Curl","version":"1.0","type":"link"}