{"product_id":"streaming-and-screen-culture-in-asia-pacific-9783031093739","title":"Streaming and Screen Culture in Asia-Pacific","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is an interdisciplinary collection exploring the impact of emergent technologies on the production, distribution and reception of media content in the Asia-Pacific region. Exploring case studies from China, Japan, South Korea, India, Thailand and Australia, as well as American co-productions, this collection takes a Cultural Studies approach to the constantly evolving ways of accessing and interacting with visual content. The study of the social and technological impact of online on-demand services is a burgeoning field of investigation, dating back to the early-2010s. This project will be a valuable update to existing conversations, and a cornerstone for future discussions about topics such as online technologies, popular culture, soft power, and social media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. \u003cb\u003eIntroduction\u003c\/b\u003e (Michael Samuel, University of Warwick and Louisa Mitchell, University of Leeds)\u003cp\u003e2. \u003cb\u003eNetflix Japan: National Genres In Dialogue\u003c\/b\u003e (Michael Samuel, University of Warwick) \u003c\/p\u003e\u003cp\u003e3. Online Bingeing of Free Chinese TV Bound to Soft Power (Sheng-mei Ma, Michigan State University) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. Attaining #fame Stardom: Middle-class Female Cover Artist’s Socio-musical interactions with Livestream Audiences\u003c\/b\u003e (Nina Menezes, University Of Tampa) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e5. Islands in the Stream\u003c\/b\u003e (Stephen Sarrazin and Yangyu Zhang, Tokyo University of Art)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e6. The Cosmopolitics of Asian Magical Realism: Analysing the Decentralisation of Local Chinese Folklore in the Global Netflix series \u003ci\u003eThe Ghost Bride\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e(David H.J. Neo and Sanghamitra Dalal, Universiti Teknologi Mara (Uitm), Malaysia) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e7. Content ‘Carnival’: (Re)Viewing Over-the-Top Culture in India\u003c\/b\u003e (Anmol Dutta, University of Mumbai) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e8. Riding the Wavve: Platform Imperialism and South Korea’s Streaming Market\u003c\/b\u003e (Daniela Mazur, Melina Meimaridis and Daniel Rios, Federal Fluminense University, Brazil) \u003c\/p\u003e\u003cb\u003e9. Sounding Local? The Use of Library Music in Original Australian Streaming Productions \u003c\/b\u003e(Toby Huelin, University of Leeds) \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e10. She Eats Well: Exploring Desirability Through Food and Romance in Korean Dramas \u003c\/b\u003e(Shelby Ragan and Katy Lewis, Illinois State University) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e11. Compressed Modernity in China: Grassroots-made Fiction on Short Video Streaming \u003c\/b\u003e\u003cb\u003ePlatforms \u003c\/b\u003e(Liang Meng, University College London and Song Sun, University of Science and Technology of China) \u003c\/p\u003e\u003cp\u003e12. Screening a New 2Getherness: The Purple Baht and Soft Power in \u003ci\u003eThai Boys Love (BL)\u003c\/i\u003e Stories (M. Antonio Lizada, The University of Hong Kong) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e13. China’s Streaming Culture: A Study of Bilibili and Bullet Comments \u003c\/b\u003e(Dongli Chen, Hong Kong Baptist University) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e14. Interactivity, Discoverability and Localization: Chinese Streaming Apps for Chinese Viewers (\u003c\/b\u003eXiaoran Zhang, University of Nottingham) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e15. How Much Does Subtitle Say? A Viewer Reception Study of Chinese TV Dramas Streamed Overseas\u003c\/b\u003e (Jingjing Li, University of Leicester) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e16. Eastern Promise? The Ill-fated Journey of \u003ci\u003eMarco Polo\u003c\/i\u003e and the Role of Medieval Fantasy in Netflix’s Strategy for Development in East Asia \u003c\/b\u003e(Daniel Clarke, University of Sheffield) \u003c\/p\u003e\u003cp\u003e\u003cb\u003e17. Conclusion\u003c\/b\u003e (Michael Samuel, University of Warwick, and Louisa Mitchell, University of Leeds)\u003c\/p\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":53516334465367,"sku":"9783031093739","price":85.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/streaming-and-screen-culture-in-asia-pacific-9783031093739","provider":"Book Curl","version":"1.0","type":"link"}