{"product_id":"strategy-plain-and-simple-9781292218137","title":"Strategy Plain and Simple","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eVaughan Evans \u003c\/strong\u003eis an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.\u003c\/p\u003e \u003cp\u003eHe is the author of the best-selling \u003cem\u003eThe Financial Times Essential Guide to Writing a Business Plan\u003c\/em\u003e and \u003cem\u003eKey Strategy Tools\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e1 Understanding the market\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eForecasting market demand\u003c\/li\u003e\n\u003cli\u003eAssessing industry competition\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 Creating competitive advantage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eTracking your competitive position\u003c\/li\u003e\n\u003cli\u003eTargeting the strategic gap\u003c\/li\u003e\n\u003cli\u003eBridging the gap: business strategy\u003c\/li\u003e\n\u003cli\u003eBridging the gap: corporate strategy\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 Managing risk\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eAssessing the balance of risk and opportunity\u003c\/li\u003e\n\u003cli\u003eContaining risk\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003cli\u003eThe Strategy Pyramid\u003c\/li\u003e\n\u003cli\u003eCracking the jargon\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019588600151,"sku":"9781292218137","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292218137.jpg?v=1750780714","url":"https:\/\/bookcurl.com\/products\/strategy-plain-and-simple-9781292218137","provider":"Book Curl","version":"1.0","type":"link"}