{"product_id":"strategy-in-practice-9781119121640","title":"Strategy in Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA practitioner-focused approach to strategy and real-world strategic thinking\u003c\/b\u003e \u003cp\u003eThis 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout,plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides the strategy practitioner with a systematic and insight-driven approach to strategic thinking\u003c\/li\u003e \u003cli\u003eEstablishes and translates the relevance of strategy theory to its application in the practice field\u003c\/li\u003e \u003cli\u003eLeads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface to the First Edition vii\u003c\/p\u003e \u003cp\u003ePreface to the Second Edition xv\u003c\/p\u003e \u003cp\u003ePreface to the Third Edition xix\u003c\/p\u003e \u003cp\u003eAbout the Author xxiii\u003c\/p\u003e \u003cp\u003e1 Introduction to Strategy in Practice 1\u003c\/p\u003e \u003cp\u003e2 Strategic Thinking 31\u003c\/p\u003e \u003cp\u003e3 Sense Making and Strategic Insight 55\u003c\/p\u003e \u003cp\u003e4 Insight-Driven Strategic Analysis 87\u003c\/p\u003e \u003cp\u003e5 High-Level, “Big-Picture” Strategic Analysis 119\u003c\/p\u003e \u003cp\u003e6 Supporting-Level Strategic Analysis 175\u003c\/p\u003e \u003cp\u003e7 Strategy Formation and Evaluation of Strategic Options 219\u003c\/p\u003e \u003cp\u003e8 Strategy Execution and Performance Appraisal 255\u003c\/p\u003e \u003cp\u003e9 Insight-Driven Strategy in Perspective 293\u003c\/p\u003e \u003cp\u003eAppendices: Putting Strategy to Practice 317\u003c\/p\u003e \u003cp\u003eAppendix A: Probing the Strategic Boundaries of the Firm’s Unique Competing Space 319\u003c\/p\u003e \u003cp\u003eAppendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant\u003cbr\u003e Strategy Building Blocks) 331\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406991991127,"sku":"9781119121640","price":33.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119121640.jpg?v=1730497810","url":"https:\/\/bookcurl.com\/products\/strategy-in-practice-9781119121640","provider":"Book Curl","version":"1.0","type":"link"}