{"product_id":"strategy-by-design-a-process-of-strategy-innovation-9780230620223","title":"Strategy by Design A Process of Strategy Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"The process of strategy formulation has traditionally beenthe domain of the 'left brain' relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role.Carlopio's Strategy by Design is a valuable balanced contribution to the literature on strategy.\" - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World\u003c\/p\u003e  \u003cp\u003e\"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions.\" - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative\u003c\/p\u003e  \u003cp\u003e\"The process of strategy formulation has traditionally been the domain of the 'left brain' relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role. Carlopio's Strategy by Design is a valuable and balanced contribution to the literature on strategy.\" - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World\u003c\/p\u003e  \u003cp\u003e\"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions.\" - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eStrategy by Design: A Process of Strategy Innovation The Brief: Begin With the End in Mind Research: The Art of Seeing the Different Way Concept Generation: The Art of Generating Different Views Prototyping: Making the End Clearly Visible Evaluation: Assessing Value Delivery: Output and Presentation","brand":"Palgrave MacMillan Us","offers":[{"title":"Default Title","offer_id":51767180656983,"sku":"9780230620223","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230620223.jpg?v=1758712529","url":"https:\/\/bookcurl.com\/products\/strategy-by-design-a-process-of-strategy-innovation-9780230620223","provider":"Book Curl","version":"1.0","type":"link"}