{"product_id":"strategy-a-view-from-the-top-9781292040363","title":"Strategy A View From The Top","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eFor undergraduate and graduate strategy courses.\u003c\/strong\u003e \u003cp\u003eThis short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. \u003c\/p\u003e \u003cp\u003eThe fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: What is Strategy? \u003cbr\u003eChapter 2: Strategy and Performance \u003cbr\u003eChapter 3: Analyzing the External Strategic Environment \u003cbr\u003eChapter 4: Analyzing an Industry \u003cbr\u003eChapter 5: Analyzing an Organization’s Strategic Resource Base \u003cbr\u003eChapter 6: Formulating Business Unit Strategy \u003cbr\u003eChapter 7: Business Unit Strategy: Contexts and Special Dimensions \u003cbr\u003eChapter 8: Global Strategy Formulation \u003cbr\u003eChapter 9: Corporate Strategy: Shaping the Portfolio \u003cbr\u003eChapter 10: Corporate Strategy: Managing the Portfolio \u003cbr\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019579228503,"sku":"9781292040363","price":71.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292040363.jpg?v=1750780685","url":"https:\/\/bookcurl.com\/products\/strategy-a-view-from-the-top-9781292040363","provider":"Book Curl","version":"1.0","type":"link"}