{"product_id":"strategic-thinking-9780749460778","title":"Strategic Thinking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSimon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"I like this book because it is easy to apply in the real world\" -- John Smethhurst, Business Strategist, Lancashire Business School\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE:  Strategic leadership;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tSection 1 Strategic leadership;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tSection 2 Strategic leadership – brain-based communication;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tSection 3 Strategic leadership – the thinking skills required;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tCase Study Marketing leadership and management action;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Strategic thinking – the 9S© approach;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tStep 1 Gather strategic intelligence;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tStep 2 Assess strategic capability;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tStep 3 Create strategic knowledge;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tStep 4 Make strategic predictions;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tStep 5 Develop strategic vision;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tStep 6 Create strategic options;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tStep 7 Take strategic decisions;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tStep 8 Create and communicate market-led strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tStep 9 Plan and manage projects to implement change;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  The next steps;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tNext Steps;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tFinal thought\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51037650288983,"sku":"9780749460778","price":25.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749460778.jpg?v=1750936675","url":"https:\/\/bookcurl.com\/products\/strategic-thinking-9780749460778","provider":"Book Curl","version":"1.0","type":"link"}