{"product_id":"strategic-retail-management-text-and-international-cases-9783658101824","title":"Strategic Retail Management: Text and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.\u003cbr\u003e\u003cb\u003eIn the third edition,\u003c\/b\u003e all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFunctions, Formats and Players in Retailing\u003cbr\u003eStrategic Marketing in Retailing\u003cbr\u003eMarketing Mix in Retailing\u003cbr\u003eBuying, Logistics and Performance Measurement\u003cbr\u003e","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":51138518516055,"sku":"9783658101824","price":56.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658101824.jpg?v=1751919660","url":"https:\/\/bookcurl.com\/products\/strategic-retail-management-text-and-international-cases-9783658101824","provider":"Book Curl","version":"1.0","type":"link"}