{"product_id":"strategic-public-relations-in-emerging-economies-9783031853432","title":"Strategic Public Relations in Emerging Economies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify; text-indent: 0in; line-height: normal;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;\"\u003eChapter 1: Introduction – Enhancing \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePublic Relations in Emerging Economies \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eGenevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;\"\u003ePart 1: Public Sector Perspectives.- Chapter 2: Connecting With Farmers and Improving Engagement With Agricultural Extension Officers to Promote Sstainable Agriculture: The Role of Storytelling as a Public Relations Strategy \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eEnoch Kwame Tham-Agyekum, Prince Asiedu, and John-Eudes Andivi Bakang.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-style: italic;\"\u003eChapter 3:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold; mso-bidi-font-style: italic;\"\u003e \u003c\/span\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;\"\u003eThe Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eEbenezer Asare Effah, Isaac Sewornu Coffie, Mohammed Majeed, and Chosniel Elikem Ocloo.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-style: italic;\"\u003eChapter 4: \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003ePreaching Water and Drinking Wine: Transformational Leadership and Reputational Trust as Key Drivers of Sustainable Uptake of COVID-19 Social and Behavioral Change Messages in Uganda \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eBarbra Natifu.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-style: italic;\"\u003eChapter \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003e5: Public Relations Via X: A Critical Study of Crisis Communication By Saudi Government Organisations During the COVID-19 Pandemic \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eEnnas Al Kedm, Petya Eckler, and Michael Higgins.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 6: Healthcare Public Relations in Ghana: The Case of Two Teaching Hospitals \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eAkwasi Bosompem Boateng.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 7: Exploring Public Relations and Strategic Communication in Health Services During the War in Tigrai \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eGebru Kahsay Kiflu and Haftamu Kiros \u003c\/span\u003e\u003c\/em\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;\"\u003eTekare.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 8: The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eAntoinette Yaa Benewaa Gabrah, Henry Boateng, Kojo Kakra Twum, and Enoch Opoku Antwi.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1;\"\u003ePart 2: Private Sector Perspectives.- \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 9: Branding in Flux: PR, Emotional Bonds, Trust, and Loyalty in Emerging Economies – A Case Study Approach \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eNivea Heluey and Maria Gutierrez.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 10: Digital Media Consumption and Corporate Reputation Management in Nigeria \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eCharles Obeta and Igboanusi Remigus.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 11: Internal Public Relations Management in Organisations in Ghana \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eAkosua Kosei Kwarteng Asamoah and Paulina Kuranchie.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 12: Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eShadi Abu-Ayyash.- \u003c\/span\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-font-kerning: 1.0pt; mso-ligatures: standardcontextual; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-no-proof: yes;\"\u003eChapter 13: Conclusion \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eGenevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":53195453759831,"sku":"9783031853432","price":108.3,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/strategic-public-relations-in-emerging-economies-9783031853432","provider":"Book Curl","version":"1.0","type":"link"}