{"product_id":"strategic-planning-9780471291978","title":"Strategic Planning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eStrategic Thinking.\u003cbr\u003e \u003cbr\u003e Strategic Market Management.\u003cbr\u003e \u003cbr\u003e Internal Strengths and Weaknesses.\u003cbr\u003e \u003cbr\u003e Strategic Market Planning Using Learning Curves.\u003cbr\u003e \u003cbr\u003e The Role of R\u0026amp;D.\u003cbr\u003e \u003cbr\u003e Manufacturing Strategies.\u003cbr\u003e \u003cbr\u003e Small-Business Strategy.\u003cbr\u003e \u003cbr\u003e Multinational Strategies.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402554646871,"sku":"9780471291978","price":98.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471291978.jpg?v=1730480742","url":"https:\/\/bookcurl.com\/products\/strategic-planning-9780471291978","provider":"Book Curl","version":"1.0","type":"link"}