{"product_id":"strategic-marketing-management-9783031993664","title":"Strategic Marketing Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: Elevating Your Strategic Marketing Mindset.- \u003cstrong\u003ePart 1: Foundations and Analysis\u003c\/strong\u003e.- Chapter 2: Introduction to Strategic Marketing.- Chapter 3: Market and Customer Insights.- Chapter 4: Mapping the Customer Journey.- Chapter 5: Market Segmentation, Targeting and Positioning.- \u003cstrong\u003ePart 2: Strategy and Development\u003c\/strong\u003e.- Chapter 6: Brand Management.- Chapter 7: Integrated Marketing Communications.- Chapter 8: Global Strategic Marketing.- Chapter 9: New Product Development.- \u003cstrong\u003ePart 3: Digital Transformation and Data-Driven Marketing\u003c\/strong\u003e.- Chapter 10: The Digital Ecosystem.- Chapter 11: Digital Disruption.- \u003cstrong\u003ePart 4: Contemporary Marketing and Future Trends\u003c\/strong\u003e.- Chapter 12: Implementing Marketing Strategies.- Chapter 13: Contemporary Issues in Strategic Marketing.- Chapter 14: The Strategic Marketing Journey and Beyond.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52195420307799,"sku":"9783031993664","price":123.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783031993664.jpg?v=1763647537","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-management-9783031993664","provider":"Book Curl","version":"1.0","type":"link"}