{"product_id":"strategic-marketing-for-nonprofit-organizations-9780131753723","title":"Strategic Marketing for NonProfit Organizations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFor graduate courses in Nonprofit Marketing and Management.\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. \u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e SECTION I Developing a Customer Orientation\u003c\/b\u003e \u003cbr\u003e Chapter 1 \u003cbr\u003e The Growth and Development of Nonprofit Marketing \u003cbr\u003e \u003cb\u003e SECTION II Strategic Planning and Organization\u003c\/b\u003e \u003cbr\u003e Chapter 2 \u003cbr\u003e Developing a Customer-Centered Mindset \u003cbr\u003e Chapter 3 \u003cbr\u003e Strategic Marketing Planning \u003cbr\u003e Chapter 4 \u003cbr\u003e Understanding Consumer Behavior \u003cbr\u003e Chapter 5 \u003cbr\u003e Acquiring and Using Marketing Information \u003cbr\u003e Chapter 6 \u003cbr\u003e Segmentation, Positioning, and Branding \u003cbr\u003e CHAPTER 7 \u003cbr\u003e Branding \u003cbr\u003e \u003cb\u003e SECTION III  Designing the Marketing Mix\u003c\/b\u003e \u003cbr\u003e Chapter 8 \u003cbr\u003e Managing the Organization’s Offerings \u003cbr\u003e Chapter 9 \u003cbr\u003e Developing and Launching New Offerings \u003cbr\u003e Chapter 10 \u003cbr\u003e Managing Perceived Costs \u003cbr\u003e Chapter 11 \u003cbr\u003e Facilitating Marketing Behaviors \u003cbr\u003e Chapter 12 \u003cbr\u003e Formulating Communications Strategies \u003cbr\u003e Chapter 13 \u003cbr\u003e Managing Communications: Advertising and Personal Persuasion \u003cbr\u003e Chapter 14 \u003cbr\u003e Managing Public Media and Public Advocacy \u003cbr\u003e \u003cb\u003e SECTION IV Developing and Organizing Resources\u003c\/b\u003e \u003cbr\u003e Chapter 15 \u003cbr\u003e Generating Funds \u003cbr\u003e Chapter 16 \u003cbr\u003e Attracting Human Resources: Staff, Volunteers, and Boards \u003cbr\u003e Chapter 17 \u003cbr\u003e Working with the Private Sector \u003cbr\u003e Section V Organizing and Controlling Marketing Strategies \u003cbr\u003e Chapter 18 \u003cbr\u003e Organizing for Implementation \u003cbr\u003e Chapter 19 \u003cbr\u003e Marketing Evaluation, Monitoring, and Control \u003cbr\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51926078128471,"sku":"9780131753723","price":227.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780131753723.jpg?v=1760621981","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-for-nonprofit-organizations-9780131753723","provider":"Book Curl","version":"1.0","type":"link"}