{"product_id":"strategic-marketing-for-health-care-organizations-9781118355831","title":"Strategic Marketing For Health Care Organizations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTable of Contents \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePreface \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAcknowledgements \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe Authors \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter One\u003c\/b\u003e - 1 \u003cbr\u003e\u003ci\u003eThe Role of Marketing in Health Care Organizations\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Two\u003c\/b\u003e - 11 \u003cbr\u003e\u003ci\u003eDeveloping a Strategic Health Care Marketing Plan\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Three\u003c\/b\u003e - 61 \u003cbr\u003e\u003ci\u003eResearching the Health Care Environment \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Four\u003c\/b\u003e - 99 \u003cbr\u003e\u003ci\u003eConsumer Health Care Marketing \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Five\u003c\/b\u003e - 141 \u003cbr\u003e\u003ci\u003ePhysician Marketing \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Six\u003c\/b\u003e - 175 \u003cbr\u003e\u003ci\u003eHospital Marketing \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Seven\u003c\/b\u003e - 233 \u003cbr\u003e\u003ci\u003eMarketing Health Technology \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Eight\u003c\/b\u003e - 289 \u003cbr\u003e\u003ci\u003eBiopharma Marketing \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eChapter Nine\u003c\/b\u003e - 339 \u003cbr\u003e\u003ci\u003eSocial Cause Marketing in Health Care \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNotes \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIndex \u003c\/b\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406856397143,"sku":"9781118355831","price":75.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118355831.jpg?v=1730497358","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-for-health-care-organizations-9781118355831","provider":"Book Curl","version":"1.0","type":"link"}