{"product_id":"strategic-marketing-9780750682718","title":"Strategic Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eA clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003e Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource\/asset-based approaches to internal analysis and planning\u003cbr id=\"CRLF\"\u003e A highly exam focused approach which has been class tested and refined\u003cbr id=\"CRLF\"\u003e A new chapter offering a problem-based learning'\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface; Chapter 1: The Strategic Perspective; Part 1 - Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 - Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan; Chapter 14: Business Ethics and Strategy; Part 3 - Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 - Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577450500439,"sku":"9780750682718","price":171.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780750682718.jpg?v=1746095356","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-9780750682718","provider":"Book Curl","version":"1.0","type":"link"}