{"product_id":"strategic-marketing-9780198856764","title":"Strategic Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePractical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA clear and user-friendly text addressing the needs of the modern marketing decision-maker. * Dr Edel Foley, Technological University Dublin *\u003cbr\u003eComprehensive and detailed discussion about marketing strategy that covers a range of essential concepts and their applicability across the globe. * Dr Kathy-Ann Fletcher, Abertay University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart A Where are we now? 1: Strategic marketing: analysis, perspectives, and blueprint 2: Environmental and internal analysis: market information and intelligencePart B Where do we want to be? 3: Strategic marketing decisions, choices, and mistakes 4: Segmentation, targeting, and positioning strategies 5: Branding strategiesPart C How will we get there? 6: Relational and sustainability strategies 7: Product innovation and development strategies 8: Service marketing strategies 9: Pricing and distribution strategies 10: Marketing communications 11: Social and ethical strategiesPart D Did we get there? 12: Strategy implementation and control 13: Strategy and metrics","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48732816277847,"sku":"9780198856764","price":53.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780198856764.jpg?v=1719998521","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-9780198856764","provider":"Book Curl","version":"1.0","type":"link"}