{"product_id":"strategic-marketing-9780004990378","title":"Strategic Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart 1.\u003cbr\u003eStrategic Marketing: Concepts, Processes and Challenges.\u003cbr\u003eThe Strategy\/Marketing Interface.\u003cbr\u003eThe Strategy Marketing Planning Process.\u003cbr\u003eChallenges: Old Dogs xxx; New Tricks.\u003cbr\u003ePart 2.\u003cbr\u003eCase Studies.\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":49369111920983,"sku":"9780004990378","price":63.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780004990378.jpg?v=1730128465","url":"https:\/\/bookcurl.com\/products\/strategic-marketing-9780004990378","provider":"Book Curl","version":"1.0","type":"link"}