{"product_id":"strategic-market-relationships-from-strategy-to-implementation-2e-9780470028803","title":"Strategic Market Relationships  From Strategy to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. \" --Ian Wilkinson, University of New South Wales, Australia  \"This book is very clear and well structured and the illustrations will really help readers to understand this area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.  \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003ePart 1: Relationship strategy.\u003cbr\u003e \u003cbr\u003e Chapter 1. Introduction to strategic market relationships.\u003cbr\u003e \u003cbr\u003e Chapter 2 Relationship-based theories.\u003cbr\u003e \u003cbr\u003e Chapter 3 Relationship Planning and Development.\u003cbr\u003e \u003cbr\u003e Chapter 4 Relationship Types.\u003cbr\u003e \u003cbr\u003e Chapter 5 Networks.\u003cbr\u003e \u003cbr\u003e Part 2: Relationship Implementation.\u003cbr\u003e \u003cbr\u003e Chapter 6 Organising for Relationships\u003cbr\u003e \u003cbr\u003e Chapter 7 People and Relationships\u003cbr\u003e \u003cbr\u003e Chapter 8 Customer Relationship Management\u003cbr\u003e \u003cbr\u003e Chapter 9 Relationship communication with a special focus on building relationships through brands and electronic relationships.\u003cbr\u003e \u003cbr\u003e Chapter 10 Channel Relationships\u003cbr\u003e \u003cbr\u003e Chapter 11 Innovation through Relationships\u003cbr\u003e \u003cbr\u003e Chapter 12 Relationship internationalisation.\u003cbr\u003e \u003cbr\u003e Chapter 13 Relationship Costs and Value\u003cbr\u003e \u003cbr\u003e Chapter 14 Strategic market relationships: a final word.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402264420695,"sku":"9780470028803","price":48.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470028803.jpg?v=1730479880","url":"https:\/\/bookcurl.com\/products\/strategic-market-relationships-from-strategy-to-implementation-2e-9780470028803","provider":"Book Curl","version":"1.0","type":"link"}