{"product_id":"strategic-market-creation-9780470694275","title":"Strategic Market Creation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Authors.  \u003cp\u003eIntroduction and Overview of Strategic Market Creation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Knowledge, Processes, and Capabilities for Market Creation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 From Market Research to Creativity Templates: Leveraging Tacit Knowledge for Ideation (Bruno Busacca, Paola Cillo, and David Mazursky).\u003c\/p\u003e \u003cp\u003e2 Using the Dynamic Paradigm Funnel to Analyse Brand Management (Mogens Bjerre, Tilde Heding, and Charlotte Knudtzen).\u003c\/p\u003e \u003cp\u003e3 Creativity, Cognition, and the Market (Bo T. Christensen).\u003c\/p\u003e \u003cp\u003e4 Management of Innovation and Product Development: a Linear Versus a Process Perspective (John K. Christiansen and Claus J. Varnes).\u003c\/p\u003e \u003cp\u003e5 Reshaping Markets through Collective Marketing Strategies: Lesson from the Textile Industry (Francesca Golfetto and Diego Rinallo).\u003c\/p\u003e \u003cp\u003e6 Marketing's role for Firms' Renewal and Innovation Capability (Richard Jones and Karin Tollin).\u003c\/p\u003e \u003cp\u003e7 Linking Technological Innovation Creation to Supply Chain Management (Juliana Hsuan-Mikkola).\u003c\/p\u003e \u003cp\u003e8 A New Understanding of Market Creation: How CUBEical Thinking Uncovers Competitive Arenas within Markets (Henrik Andersen and Thomas Ritter).\u003c\/p\u003e \u003cp\u003e9 The Role of Unexpected Market Events in Market Creation Strategies (Gabriele Troilo and Salvio Vicari).\u003c\/p\u003e \u003cp\u003e10 Beyond Blue Oceans - Implications of Entry Time for Actors in New Markets (Mads Vangkilde).\u003c\/p\u003e \u003cp\u003e11 Supplying Value to Customers through Innovation in B2B Services (Fabrizio Zerbini)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Co-creation of Meaningful Experiences with Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Co-creating consumption Experiences: an Endless Innovation (Stefania Borghini and Antonella Carù).\u003c\/p\u003e \u003cp\u003e13 How Market Perceptions Influence Knowledge Strategies on User Involvement (John K. Christiansen, Anne Sofie Lefèvre, Claus J. Varnes, and Astrid S. Wolf).\u003c\/p\u003e \u003cp\u003e14 Tribal Entrepreneurship: \"Consumer Made\" and creative Communities as Market Makers (Bernard Cova and Stefano Pace).\u003c\/p\u003e \u003cp\u003e15 Three Types of Firm-related Online Communities (Niels Kornum).\u003c\/p\u003e \u003cp\u003e16 Co-developing New Products with Customers (Emanuela Prandelli and Gianmario Verona).\u003c\/p\u003e \u003cp\u003e17 Consumers' Participation in Market Co-creation: How Gay Consumers Impact on Marketing Strategies through Consumer Society (Stefano Podesta and Luca M. Visconti).\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402412925271,"sku":"9780470694275","price":51.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470694275.jpg?v=1730480324","url":"https:\/\/bookcurl.com\/products\/strategic-market-creation-9780470694275","provider":"Book Curl","version":"1.0","type":"link"}