{"product_id":"strategic-management-theory-and-application-9780199216468","title":"Strategic Management Theory and Application","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAt last a book which addresses the practical aspects of analysing markets, assessing opportunities and developing winning strategies . . . to help students develop analytical skills! * Sue Balint, University of Westminster *\u003cbr\u003eSucceeds in creating a sense of realism through the deployment of sophisticated meso-level theory rather than simple abstractions. Students and instructors will find this very valuable. * Bruce Cronin, University of Greenwich *\u003cbr\u003eThe case studies used are up-to-date, relevant and appropriate. The level is pitched correctly to promote critical thinking and academic rigour. Overall each chapter provides a good balanced and comprehensive approach to theory. * Martyn Kendrick, DeMontfort University *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART ONE: CORE CONCEPTS; PART TWO: ASSESSING FIT AND DISTINCTIVENESS; PART THREE: ASSESSING THE SUSTAINABILITY OF ADVANTAGE; PART FOUR: FROM STRATEGIC ANALYSIS TO STRATEGY FORMULATION; PART FIVE: STRATEGY IMPLEMENTATION","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":51017629466967,"sku":"9780199216468","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780199216468.jpg?v=1750774169","url":"https:\/\/bookcurl.com\/products\/strategic-management-theory-and-application-9780199216468","provider":"Book Curl","version":"1.0","type":"link"}